As Luis Lopez, part-time hoodlum and full-time assistant to legendary nightclub impresario Tony Prince (aka "Gay Tony"), players will struggle with the competing loyalties of family and friends, and with the uncertainty about who is real and who is fake in a world in which everyone has a price.

Poised to feature the most authentic, entertaining and compelling simulation of WWE programming to date across multiple videogame platforms, WWE SmackDown vs. Raw 2010 will introduce inspiring creative and online freedom, significant franchise improvements and a comprehensive roster of today’s most prominent WWE Superstars and Divas.

NBA 2K10 is expected to deliver the most realistic, stylistic, and feature-rich simulation experience ever available in the NBA 2K franchise – from gameplay to graphics, presentation and online features.

Valhalla Knights: Eldar Saga is an action RPG that expands the series by introducing a co-op feature allowing two players to adventure through the land of Eldar with no random encounters while updating the real-time battle system to now include battles taking place on the world map instead of a separate battle screen for a seamless experience.

Tales of Monkey Island brings the adventures of pirate Guybrush Threepwood into a new era with an storyline that becomes deeper and more entangled during the course of the five-episode saga.

Free Realms is a free whimsical fantasy massively multiplayer RPG from Sony Online offering lighthearted adventuring, aimed primarily at casual female gamers, and optional bonus content via micro transactions. During his keynote speech at GDC Austin, SOE president John Smedley revealed that Free Realms now has 5 million subscribers, and that the PS3 version is tentatively scheduled for mid 2010, and that the developers are looking into implementing EyeToy support.

A fast, frantic and mega-bloodbath first-person shooter, Dreamkiller takes gamers inside the dark and twisted nightmares of tortured souls possessed by unknown forces.

Last week LucasArts revealed that it would be re-releasing its classic Jedi Knight titles as digital downloads, and today both Steam and Direct2Drive are offering bundles. Over at Steam you can get Mysteries of the Sith, Dark Forces, Dark Forces II, Jedi Academy, and Jedi Knight II: Jedi Outcast separately, or bundled for $19.99 total. Direct2Drive is offering Dark Forces, Jedi Academy and Jedi Knight II: Jedi Outcast for $14.95 total.

Star Wars The Force Unleashed: Ultimate Sith Edition combines the original Star Wars The Force Unleashed videogame with three new levels set in iconic Star Wars locales and a host of new costumes and character models. This special edition of the game will show players the deepest, darkest side of the Force in a story that puts them on a collision course with Luke Skywalker himself.

SOCOM: Fireteam Bravo 3 lets you join forces with like-minded players to tackle an adventure of realistic military action, tactics and teamwork wherever and whenever you want.

Create the vineyard of your dreams in 10 of the most important wine regions of France. Commanding operations from your very own French chateau, you must build your winery, plant and tend your vines through all four seasons of the year, and hire staff to harvest and process your grapes.

In celebration of UT's 10th anniversary, Epic Games invites everyone to check out Unreal Tournament 3 Black on Steam, completely free of charge starting tomorrow. 

Science fiction and fantasy meld in this continuation of tri-Ace Inc.'s RPG franchise. The refined gameplay features team-oriented combat, while improving upon the innovative real-time battle system that has become a trademark of the Star Ocean franchise. We already hinted at it a few months back, and earlier this week, but today Square Enix officially confirmed that SO4 is coming to the PS3, with added goodies.

City of Heroes is a superhero themed MMORPG that offers a host of gameplay features, allowing you to create your own heroes, band together with others to fight evil, build your own secret HQ and strive to become the premiere hero group in the city.

League of Legends is a session-based online multiplayer game that combines elements of RPG and RTS genres with addictive battle action where rival teams compete against one another for victory on highly stylized battlefields and landscapes.

CustomPlay Golf 2010 adds to the golfing experience with a game packed with features that takes the player to a whole new level of both realism and game play. All new graphical effects including enhanced lighting and shadow systems for objects and terrain, normal map, detail map, mega-texture and more!

SNK is bringing its 3D fighting game, Samurai Shodown: Edge of Destiny, based on the arcade game, to the X360 later this year.

Sins of a Solar Empire: Diplomacy, the new micro-expansion pack will vastly increase the amount of diplomatic options available to players in the game and help make forging good relations with other empires a major option for would-be galactic conquerors.

Lost Planet 2's story has advanced beyond Wayne Holden as players will now follow the exploits of their own customized snow pirates on their quest to seize control of E.D.N III. Players will move their heroes through different stories creating a truly unique and interactive experience. PS3 owners will not only be able to engage in the frantic battle against the enormous G-Type Akrid, the boss Akrid of the episode 1, but also experience of two additional missions in an online co-operative extermination of the Akrid of E.D.N. III.

WoW: Cataclysm brings sweeping changes to the world of Azeroth, with two new playable races, new levels of power, challenging quests, dungeons in all-new zones, and dramatic changes to familiar aspects of the game in the wake of a world-shattering disaster.

Fallout 3 places a player in the role of a Vault-dweller, who ventures from his secluded, underground survival Vault into a post-apocalyptic world of mutants, radiation, gangs and violence. Gamers who bought all five Fallout 3 expansions by Sept. 22 will receive a free "premium theme," while others can purchase it for 240 MS Points ($3).

Zombie BBQ is a shooter where you have to move forward by shooting down every living (or dying) creature in your path! Use the arsenal of weapons at your disposal to do away with the savage hoards of zombies.

A turn-based RPG that puts you in the role of a 14-year-old boy on a mission to rescue a princess from a wicked witch, Final Fantasy Gaiden no longer features a menu-based combat system but uses "charges"; you'll team up with others in a four-character squad customizable with a variety of weapons and armor.

The story of Valkyria Chronicles II takes place two years after the conclusion of the original game. A group of young Gallian Military Academy cadets find themselves plunged into a bitter civil war when the newly formed Gallian Revolutionary Army stages a coup. As the epic drama unfolds in the game, players will experience stories of friendship, love and growing pains during a time of war and revolution.

Set on a rugged, Pacific jungle island, players will enter a Hell Week-style boot camp filled with many new features and workout modes, including more accurate motion tracking and a calendar system enabling the user to program routines on a period of up to 6 months.

Forza Motorsport 3 unites the racing game genre, making it possible for everyone to experience the thrill of the world’s most exotic and exquisite cars. Live the most realistic racing experience ever as you take the wheel of more than 400 of the most-beloved cars on over 100 renowned real-world tracks and exotic road courses from around the globe.

Heroes of Might and Magic Kingdoms is a new Web-based game in the Heroes of Might and Magic strategy game series, in which thousands of players will be able to rule their virtual kingdoms, lead gigantic armies against each other, master the trades or create legendary heroes.

Jillian Michaels makes her portable debut as she provides expert exercise advice to help players achieve their fitness goals anytime and anywhere through a personalized fitness program. Players adapt their workout experience to their individual abilities in two different modes

Another day, another batch of games shipped to stores. Instead of giving them all their own posts, we grouped them, and so far there are announcements for:

• Killing Floor(PC)
• Command & Conquer Red Alert 3 Commander's Challenge (PS3/X360)

We will update this throughout the day when new announcements become available. Read more for details ...

Become Egypt’s greatest architect as you raise an ancient empire from the sands. In Empire Builder: Ancient Egypt, players meet a series of powerful pharaohs that want their help building empire along the lush Nile River. Over thirty fun and challenging levels of play, players won’t just construct cities, but some of the world’s most famous monuments!

Halo 3: ODST is a new game in the Halo saga that lets people experience events leading up to the epic story told in Halo 3 through the eyes of an Orbital Drop Shock Trooper, as they search for clues leading to the whereabouts of their scattered squad and the motivations behind the Covenant's invasion of New Mombasa.

Reflection is a puzzle platformer developed primarily at the University of Southern California. The world splits when a powerful mirror is fragmented and its shards dispersed. Now to restore the world, thief for hire Kirra must navigate through a shattered reality to find and piece back together the broken shards of the mirror.

Vogster Interactive's CrimeCraft, powered by the Unreal Engine 3, is an MMO that combines the action of a tactical shooter with the strategy of an RPG. Set in a modern world you take part in the political, economical and social life of a big city.

MapleStory is an online adventure game that centers around the "Maple World," allowing players to combat monsters and develop their characters' skills and abilities in an immense platform-inspired persistent world. Just in time for the German Oktoberfest, MapleStory Europe invites players to its annual virtual beer festival with (alcohol-free) beer-drinking monsters in tow.

Clay flies in this humorous clay-kicking head-to-head fighter series. Classic characters, rendered in clay, duke it out to find the ultimate Clay Fighter!  After a meteor transforms a circus into super-powered clay juggernauts, the clay fighters start a tournament to see who will challenge the awesome N. Boss.

Our House Party is the only game that lets you build and remodel your home as you design a unique customized creation. After shopping for raw materials in the Home Store, players will use their Wii Remote to hammer, saw, paint, tile and much more as they assemble and decorate their family dwelling.

Spore Creature Creator 2-D is a new Flash application where players experience an all new take on the variety and creative fun offered by the original 3-D Spore Creature Creator. Now available for free, players can create a creature from scratch or import a creature from the Sporepedia.

Matrix Games' War in the Pacific: Admiral's Edition, developed by 2 by 3 Games, is a new expansion for its WWII strategy game War in the Pacific, adding more detail, more history, and more features! This incremental hotfix update fixes two critical issues with the v1.00.84 official update.

Modern Warfare 2 continues the gripping and heart-racing saga with an unprecedented level of action as players face off against a new threat dedicated to bringing the world to the brink of collapse.

Halo 3: ODST is a new game in the Halo saga that lets people experience events leading up to the epic story told in Halo 3 through the eyes of an Orbital Drop Shock Trooper, as they search for clues leading to the whereabouts of their scattered squad and the motivations behind the Covenant's invasion of New Mombasa.

Family Fun Football is a fun, arcade-style casual sports game for everyone to enjoy, where you can play against friends and family in vibrant themed football stadiums, or perhaps even in space!

A little bit of excitement at the end of the day with Microsoft announcing a 250GB Elite Modern Warfare 2 bundle, and all nicely painted. Might have to get one of those suckers ....

Apart from that, the day was pretty uneventful on my end, mostly work. Adam called in with a bit of good news. Apparently we got a call back from Nathan Fillion's publicist, and we are going to do an interview later this week. For the uninitiated, Fillion is an actor who's best known as Capt. Mal Reynolds in the "Firefly" TV series and "Serenity" movie. He's currently starring as crime novel writer Richard Castle in the ABC series, "Castle," but more importantly for us gamers, he's voicing Buck in Halo 3: ODST. Since we're big Firefly fans (as evidenced by the title of this post), we were very excited by this news, so check back in a few days for the end result.