"Shrek" for Xbox has shipped November 6, 2001 and will be available at retail on Xbox launch day, November 15, 2001. The much-anticipated Xbox title ships on the heels of the record-breaking release of the home video and DVD of the computer-animated feature film "Shrek" from DreamWorks SKG. Launched on Friday, November 2, sales of "Shrek" on video and DVD topped $110M in its first weekend of release, establishing a new record for highest initial sales in home entertainment, previously held by "Star Wars: Episode 1."
"Time Square is the ideal place to display 'Shrek' for the Xbox and gives us the perfect opportunity to capture a wide consumer audience," said Vincent Bitteti, chief executive officer of TDK Mediactive. "We couldn't imagine a better location to show off 'Shrek' for the Xbox. This title combines the best of both worlds - popularity of the box office hit film and one of the most powerful consoles on the market."
With eye-catching graphics inspired by the movie, "Shrek" for the Xbox is positioned to be a breakout title for the holiday season. "Shrek" is rated "T" for Teen by the ESRB and retails at $49.99*.