In addition to its current retail offerings, Primal Prey and Hunting Unlimited, all future ARUSH titles will be found on retail shelves. This includes Duke Nukem: Manhattan Project, a third-person, 3D action game slated for release Spring 2002. Manhattan Project features the popular gaming character Duke Nukem as he clears New York streets, subways and sewers of genetically mutated animals and monsters.
ARUSH's management team has a strong background in retail video games, going back to the early 1990's. Co-founder, president and CEO Jim Perkins was the original publisher of Duke Nukem, Duke Nukem II, Duke Nukem 3D, Doom, Wolfenstein 3D and other classic, genre-defining games. The retail experience of the ARUSH Entertainment executive team has allowed it to quickly ramp up retail operations and partnerships, delivering Primal Prey and Hunting Unlimited to store shelves in the fourth quarter of 2001.
"Today, retail is the most successful way to sell games," said Perkins. "We have successfully delivered games electronically to consumers and digital distribution will remain a component of our business as that market continues to emerge."