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WWF Raw Announced

by Thomas on Jan. 30, 2002 @ 4:40 p.m. PST

THQ Inc. and JAKKS Pacific, Inc. today announced details of an extensive marketing campaign backing the first World Wrestling Federation licensed title for the Xbox video game system from Microsoft, WWF Raw. An exclusive Xbox title, WWF Raw will ship on February 12 and benefit from multi-million dollar marketing support, including a national television campaign featuring the music of Limp Bizkit.

PRESSRELEASE

Get Ready For The WWF Raw Media Blitz

WWF Raw is THQ and JAKK's most advanced World Wrestling Federation title to date featuring more than 45 World Wrestling Federation Superstars and intense, grappling-style gameplay. The game is being heralded by Microsoft as a groundbreaking title that gamers will not want to miss.

"We are extremely excited to be working so closely with Microsoft on the first World Wrestling Federation title for Xbox," said Brian Farrell, President and CEO, THQ. "The popularity of the World Wrestling Federation combined with the power of the Xbox is sure to make WWF Raw the must-have game for early 2002."

"WWF Raw brings the excitement of the World Wrestling Federation to Xbox with graphics that are unmatched and excitement that is palpable," said Stephen Berman, President and COO, JAKKS Pacific. "We anticipate great results for the title at retail in 2002."

THQ/JAKKS' WWF Raw is a key title in the first half of 2002, and we are incredibly excited to see it come to life on Xbox," said J Allard, General Manager, Xbox Platform. "It's quality titles like WWF Raw that are showcasing the Xbox difference in graphics and gameplay."

The television spot for WWF Raw was produced by the World Wrestling Federation's in-house production team and features exclusive gameplay footage cut to Limp Bizkit's "My Way, William Orbit's Mix" from the new Limp Bizkit remix album "New Old Songs" which was released by Flip/Interscope on December 4.

Marketing highlights for WWF Raw include:

National television campaign on FOX, UPN, NBC, TNN, MTV, FX, Comedy Central and other major networks

Print campaign across major videogame and World Wrestling Federation publications

National point of purchase program including posters, oversized boxes, banners, floor graphics, in-store merchandising and in-store commercials at game retailers nationwide

Featured title on Microsoft's national Xbox Odyssey tour

World premier event for WWF Raw hosted at WWF New York in Times Square

Radio promotions including on-air giveaways

Coverage on WWF.com (www.wwf.com), as well as the official WWF Raw web site, hosted by THQ.com

Coverage on www.xbox.com

Official WWF Raw video game strategy guides

About WWF Raw
Created by Anchor, WWF Raw captures the look and feel of the World Wrestling Federation with highly detailed Superstars, grappling-style gameplay and a TV-style presentation. With the unsurpassed power of Xbox, the most electrifying show in sports-entertainment comes to life like never before with authentic ring entrances, theme music and plenty of World Wrestling Federation attitude.

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