Get Ready For The WWF Raw Media Blitz
WWF Raw is THQ and JAKK's most advanced World Wrestling Federation title to date featuring more than 45 World Wrestling Federation Superstars and intense, grappling-style gameplay. The game is being heralded by Microsoft as a groundbreaking title that gamers will not want to miss.
"We are extremely excited to be working so closely with Microsoft on the first World Wrestling Federation title for Xbox," said Brian Farrell, President and CEO, THQ. "The popularity of the World Wrestling Federation combined with the power of the Xbox is sure to make WWF Raw the must-have game for early 2002."
"WWF Raw brings the excitement of the World Wrestling Federation to Xbox with graphics that are unmatched and excitement that is palpable," said Stephen Berman, President and COO, JAKKS Pacific. "We anticipate great results for the title at retail in 2002."
THQ/JAKKS' WWF Raw is a key title in the first half of 2002, and we are incredibly excited to see it come to life on Xbox," said J Allard, General Manager, Xbox Platform. "It's quality titles like WWF Raw that are showcasing the Xbox difference in graphics and gameplay."The television spot for WWF Raw was produced by the World Wrestling Federation's in-house production team and features exclusive gameplay footage cut to Limp Bizkit's "My Way, William Orbit's Mix" from the new Limp Bizkit remix album "New Old Songs" which was released by Flip/Interscope on December 4.
Marketing highlights for WWF Raw include:
National television campaign on FOX, UPN, NBC, TNN, MTV, FX, Comedy Central and other major networks
Print campaign across major videogame and World Wrestling Federation publicationsNational point of purchase program including posters, oversized boxes, banners, floor graphics, in-store merchandising and in-store commercials at game retailers nationwide
Featured title on Microsoft's national Xbox Odyssey tourWorld premier event for WWF Raw hosted at WWF New York in Times Square Radio promotions including on-air giveaways Coverage on WWF.com (www.wwf.com), as well as the official WWF Raw web site, hosted by THQ.com Coverage on www.xbox.com Official WWF Raw video game strategy guides
About WWF Raw
Created by Anchor, WWF Raw captures the look and feel of the World Wrestling Federation with highly detailed Superstars, grappling-style gameplay and a TV-style presentation. With the unsurpassed power of Xbox, the most electrifying show in sports-entertainment comes to life like never before with authentic ring entrances, theme music and plenty of World Wrestling Federation attitude.