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Matchbox Rescue Rigs announced

by Thomas on Jan. 4, 2002 @ 11:25 a.m. PST

THQ Inc. today announced Matchbox Rescue Rigs for PC. This title will mark THQ’s fourth release under the strategic publishing agreement with Mattel, Inc. for both Matchbox and Hot Wheels which was announced in January 2001. As one of the most highly recognized worldwide brands for boys, Mattel’s Matchbox brand has been a household favorite for nearly 50 years. Matchbox Rescue Rigs for PC is scheduled to release in winter 2002.

“Over the past 50 years, the Matchbox brand has evolved to embody positive rescue themes for kids through its cars and play sets and continually gains the praise of parents and kids alike,” said Germaine Gioia, vice president-licensing, THQ. “Matchbox Rescue Rigs for PC represents a unique rescue simulation experience with a simple interface for kids and parents to pick-up and play together at home.”

“THQ’s proven marketing and distribution force coupled with its ability to create fun games for young kids will ensure that the Matchbox brand translates into fun, authentic gameplay experiences for kids across the globe,” said Amy Boylan, senior vice president of Boys/Entertainment, New Media at Mattel. “Matchbox toys, play sets and interactive games have become increasingly important to parents who want to offer their kids positive play experiences.”

In Matchbox Rescue Rigs for PC, players will be able to control an array of original land, air and sea vehicles across rugged outdoor terrain including jungle, desert and sea. With more than 15 original rescue vehicles, kids can clear dangerous roadblocks, capture vicious animals, repair a sunken ship, and save people in need. Each vehicle is designed to complete one of many different tasks in over 12 expansive interactive levels. Players will also discover secret locations in order to unlock bonus levels and vehicles.

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