Designed for audiences over the age of 17, www.bmxxxx.com features product information, downloadable movies and collectible copies of the Company's controversial US print advertisements, which were banned by the leading video game and mass-market publications due to their irreverent humour which highlighted elements from the game. In the coming weeks, the site will be updated with behind-the-scenes "making of" footage, biographies of the strippers from Scores, message boards and online registration for special pre-orders and contests.
"BMX XXX is the talk of the industry, sparking heated debates over how video games have become older and bolder," said Ben Fischbach, Senior Brand Manager. "Our site reflects the game's over-the-top humour and offers a sneak-peak at the ground-breaking direction that we are taking interactive entertainment. The fact that certain media outlets would not run our print advertisements from our 'Keep it Dirty' marketing campaign, reinforces our belief that we are creating something truly unique that will change the way people play and think about video games."
From pedals to pimps, to stunts to strippers, BMX XXX has consumers abuzz with its envelope-pushing humour and jaw-dropping scenes. The game will feature thousands of scripted jokes and events created by some of Hollywood's top comedic writers. BMX XXX has been a very hot topic among the media, who had the following to say about the game:
'With shed loads of new additions and improvements we find it hard to see this not being one of the best extreme sports titles available this year' – Cube magazine
'If this doesn't sell by the truckload, we'll eat our handlebars' – PSM2
"It must be one of the most radical changes of direction of any game ever" – NGC
BMX XXX will be available in November across all of the next-generation platforms at suggested retail prices to be determined. For more information on BMX XXX visit the official website.