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Acclaim Appoints Marc Metis As Senior Vice President

by Rainier on Nov. 26, 2002 @ 5:44 p.m. PST

Continuing to strengthen its senior management team with proven expertise and leadership, Acclaim Entertainment, Inc. today announced that it has appointed Marc Metis to the position of Senior Vice President of Brand. Reporting directly to Edmond Sanctis, President and Chief Operating Officer of Acclaim North America, Metis will be responsible for managing the company's existing product franchises, as well the ongoing creation of new brands.

"We are very excited to have Marc join our organization, and are confident that his creativity, leadership and wealth of experience will help our organization build and manage an industry-leading product portfolio," said Edmond Sanctis. "Having managed leading brands such as Tony Hawk, Quake and Spider-Man during his tenure at Activision, we know that he possesses the vision and passion to o make great games."

Metis joins Acclaim from Cablevision, where he focused on the company's Digital Market Strategy, including growth opportunities in digital cable, broadband Internet access, and new services. Prior to Cablevision, he was Senior Vice President of Business Development at the investment firm Fusient Media Ventures.

In 1996 Metis joined Activision, where he held a number of product management, marketing and brand management positions, including Vice President of Global Brand Management. In these roles, he helped the company develop its console market strategy, identify new intellectual properties and build such world-renowned brands as Tony Hawk's Pro Skater and Spider-Man. During his time at Activision, Metis helped the company grow nearly tenfold, from $60 million in revenue to almost $600 million.

Earlier in his career, Metis was part of the media and communications practice at McKinsey & Company, a leading management consulting firm, where he worked with the senior management teams of Fortune 500 companies in areas such as games, cable TV, Internet content, magazines, packaged goods, direct marketing, retail and telecommunications.

Metis holds an MBA from the Harvard Business School, and graduated Phi Beta Kappa from Dartmouth College with a Bachelor of Arts in Economics.

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