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'Sweet 16' Ships for NGC/PS2

by Thomas on Nov. 27, 2002 @ 8:57 a.m. PST

Building on its #1 selling girls' video game brand, Dualstar Interactive, the video game division of Mary-Kate and Ashley's Dualstar Entertainment Group, and Club Acclaim, a division of Acclaim Entertainment, Inc. today announced that they have shipped Mary-Kate and Ashley Sweet 16 for the Nintendo GameCube and PlayStation 2 computer entertainment system. Club Acclaim is supporting the title with an integrated marketing campaign, including targeted TV and print advertising, and cross-promotions with the Mary-Kate and Ashley brand's best selling books, videos and fashion dolls.

"Mary-Kate and Ashley(TM) Sweet 16 marks the next-generation debut of the most popular video game brand for girls," said Christina Recchio, Senior Brand Manager for Club Acclaim. "We're thrilled that Mary-Kate and Ashley(TM)s fans will get the chance to get have an incredibly fun gaming experience that celebrates this exciting time in their lives."

"Mary-Kate and Ashley(TM) Sweet 16 illustrates how the Mary-Kate and Ashley brand continues to mature and innovate, and take advantage of the latest video game technologies," said Dualstar CEO Robert Thorne. "This product reflects the changing lifestyles of Mary-Kate and Ashley and allows their audience to take this exciting journey with them."

Developed by N-Space, Mary-Kate and Ashley(TM) Sweet 16 tasks players with helping earn Mary-Kate and Ashley the sweetest birthday bash ever. Players drive through town completing jobs for their friends and family to save up for a hot party, including a Hollywood movie premiere.

Features Include:

Earning a driver's license to go cruising and enjoy classic, party-style gameplay;

Over 30 mini-games to play, including Birthday Blowout, Caught Up in Fashion and Freeway Frenzy;

Head-to-head play with up to three friends, or together in teams;

Customize cars, unlock clothes, cool tunes and gain control of the car stereo;

In-game music from Mary-Kate and Ashley(TM)s latest movie, Getting There.

Mary-Kate and Ashley(TM) Sweet 16 is currently available for the Nintendo GameCube' and PlayStation®2 computer entertainment system at suggested retail prices of $49.99. In addition, it is also available for the Game Boy® Advance at a suggested retail price of $29.99.

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