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The Official PlayStation Event

by Thomas on Feb. 12, 2002 @ 7:12 p.m. PST

A new dawn in lifestyle festivals emerges between May 4th-6th, when 2C: The Official PlayStation Event opens its doors. Full pressrelease below!

Sony Computer Entertainment UK Announces Dates and Venue for 2C: The Official PlayStation Event

Encapsulating gaming, music, urban sports and film, 2C: The Official PlayStation Event has been conceived and produced by 2Converge Limited to encapsulate key aspects of the PlayStation lifestyle. As such, the 35,000 capacity site in Gunnersbury Park, West London, offers challenging, emotive, innovative entertainment experiences.

2C: The Official PlayStation Event will feature the largest sculptural free sports arenas ever produced for a UK festival, with a capacity to house approximately 5000 spectators and a rolling programme of skateboarding/BMX/dirt bike demos. As well as a big money pro skate competition there will be daily competitions to win cash prizes Music will be provided by a professional DJ crew for the duration of the event. Breakdancing sessions from some of the world's best crews and street art demos by top UK artists.

Musically 2C: The Official PlayStation Event will provide something for everyone with an open air stage for live acts both established and up and coming and a mix arena with celebrated DJ's from major labels with styles ranging from house and garage to hip hop and scratch. Both areas will have state of the art sound and visual systems.

2C: The Official PlayStation Event will also feature a huge screen cinema with a capacity of 3000, showing a mixture of cutting edge films, documentaries, directors cuts, video shorts, musicpromos and free sports clips throughout the event.

2C: The Official PlayStation Event games challenge arena will house showcases from top PlayStation games publishers, a chance to revisit the classics, preview future releases and play the top titles of 2002. Visitors will be able to go head to head to win top prizes. The festival will also feature 3000 capacity bars and a market area.

Darren Carter, Director of Marketing for PlayStation commenting on 2C: The Official PlayStation Event said:

"We were approached by 2Converge Limited, who wished to organise a lifestyle event with PlayStation at its heart. We felt that this type of event would be ideal to further extend the PlayStation brand in a tangible and above all enjoyable way. We are really pleased to headline sponsor this event - an event that will encompass many aspects of our customers' lifestyle - as it also shows they recognise the value and meaning of the PlayStation brand. I am sure it will be an exciting three days."

2C: The official PlayStation® event - details

Date: 4th - 6th May 2002 Venue: Gunnersbury Park, London Price: £18 per day Info/Tickets: 0115 934 8757 Capacity: 35,000 per day Website: http://www.2ctheofficialplatstationevent.com/

Tickets for the event can be purchased from the ticket hotline: 0115 934 8757 and cost £18 per day.

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