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Ubi Soft and Sabrina Will Bewitch You! (GBA)

by Thomas on Feb. 15, 2002 @ 5:21 p.m. PST

Ubi Soft Entertainment, one of the world’s largest video game publishers, and Archie Comic Publications, Inc. along with Viacom Consumer Products, the licensing division of Paramount Television, today announced an exclusive licensing agreement for Ubi Soft to develop and publish a game based on the popular television series SABRINA, THE TEENAGE WITCH. The title for the Game Boy Advance covers all countries, and is expected to ship worldwide in the fall of 2002.

"This gives Ubi Soft an opportunity to capture a large American public and to capitalize on the popularity of one of the country’s strongest brands", said Yves Guillemot, president and CEO of Ubi Soft Entertainment. "The game will complete our range for Game Boy┬« Advance and help us continue to retain our position as one of the major third-party publishers for Nintendo."

"The Sabrina franchise continues to be a vibrant property, both here and abroad," said Andrea Hein, president, Viacom Consumer Products. "Viacom has an excellent track record with youth-oriented properties, and Ubi Soft is well respected in the family entertainment arena. Together we will continue Sabrina’s magic in the gaming world."

Since 1996, the television series has been broadcast during prime time on Friday evenings and is currently being aired on the WB, the #1 network for girls and teen girls in the US.* It can also be seen in France – on Canal J – as well as in Belgium, Italy and Great Britain. In the US, the series is closely followed by viewers between 2 and 17, and is the number-one ranked show among teens in its timeslot.** It tells the story of Sabrina, who finds out she is a witch on her 16th birthday and gradually learns to live with her magic powers.

About Viacom Consumer Products Viacom Consumer Products merchandises properties on behalf of Paramount Pictures, Paramount Television, Viacom Productions, and Spelling Television, as well as third-party properties. Viacom Consumer Products, a unit of Viacom Entertainment Group, is a subsidiary of Viacom Inc. To learn more about Viacom Consumer Products and our properties, please visit us at www.viacomcp.com

“Sabrina, The Teenage Witch” is a half-hour comedy series based on the much-loved Archie Comics character that receives the gift of magical powers on her 16th birthday. Visit “Sabrina” on the World Wide Web at www.archiecomics.com

About Ubi Soft Entertainment

Ubi Soft Entertainment is an international producer, publisher and distributor of interactive entertainment products. A leading company in the multimedia industry, Ubi Soft's strong and diversified lineup has grown considerably, as has Ubi Soft itself. As well as steadfastly continuing to partner with several high-profile companies, Ubi Soft has also confirmed its presence on the global market by developing its own exceptional properties. Founded in 1986 in France, Ubi Soft is now present on every continent, both through offices in 20 different countries including the United States, Brazil, Morocco, Germany and China and through sales of products in over 50 countries. The group is dedicated to delivering high-quality, cutting-edge video game titles to consumers around the world. To learn more, visit www.ubi.com.

Sabrina, the Teenage Witch Archie Comic Publications, Inc. 2002 Viacom Productions Inc. Based upon the characters in Archie Comics. All rights reserved

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