Set to launch on PC and PlayStation 2 in March with Game Cube and Game Boy Advance versions to follow soon after, consumer anticipation of the game is already high. Over 20,000 users visited the new Worms Blast web site in its first week, and Ubi Soft is readying a large marketing spend for the title. To this end, the publisher will be rolling out a far-reaching marketing and in-store push that includes cinema advertising.
Ubi Soft has produced a series of six-sheet posters that will be put up in Warner Village cinemas across the UK. The posters will run for the two weeks between March 25th-April 7th, coinciding with both the Easter school holidays and the much anticipated re-release of a digitally reworked version of the Steven Spielberg's classic, E.T.
Worms Blast will also be supported by extensive in-store POS available to Ubi Soft's retail partners, while a demo version of the PC game is also being used for in-store promotions and can be downloaded from online sources. Ubi Soft is also to unleash an online viral campaign to further raise awareness of the game across the Internet, which will continue the extensive specialist and mainstream press push the game has enjoyed.
"Worms Blast is an incredibly entertaining game and is already attracting plenty of interest," commented Amanda Butt, brand Manager for Ubi Soft. "We intend to further its growing reputation with a well-placed and extensive marketing push - including an innovative poster campaign in Warner Village cinemas during one of the chains' busiest periods."