“Since announcing our Dragon Ball Z® games, the overwhelming response from consumers and retailers has generated a palpable buzz for the products,” said Paul Rinde, senior vice president and general manager of Infogrames’ Minneapolis label. “With 600,000 registered fans on the Dragon Ball Z® web site alone (www.dragonballz.com), there is a huge consumer base anxiously awaiting the opportunity to become part of the interactive experience.”
An exploding phenomenon, the “Dragon Ball Z®” program, produced by FUNimation Productions, LTD., has become the number one anime show on Carton Network averaging more than 1.5 million viewers per show. Infogrames’ Dragon Ball Z®: The Legacy of Goku encapsulates the popular sagas from the show into an immersive interactive experience that puts the Dragon Ball Z® world under control of the player.
Already a growing sensation with the video game audience, Infogrames is supporting the launch of the game with a multimillion dollar marketing campaign, highlighted by a high-energy, thirty-second TV spot airing on the Cartoon Network, World Wrestling Federation programming, Nickelodeon and WB Kids.
Additionally, Infogrames’ Dragon Ball Z® video game has been selected by Nintendo of America to participate in a variety of select retailer programs, most notably the inclusion of Dragon Ball Z® on Nintendo’s video compilation running on more than 10,000 interactive stations at leading retailers nationwide, as well as in Nintendo’s POP/Merchandising program.
Increasing online awareness is an aggressive banner campaign via Nintendo.com which offers more than 10 million impressions to the core Game Boy® Advance audience and an on-line campaign with Cartoon Network with more than 3.6 million impressions. Other elements of Infogrames marketing campaign include four-page Dragon Ball Z® video game posters in such targeted publications as Nintendo Power, Beckett Dragon Ball Z Collector and Pocket Games.
Developed by Webfoot Technologies, Inc., Dragon Ball Z®: The Legacy of Goku will be available nationwide on May 15 for a suggested retail price of $29.99. Infogrames will also be introducing Dragon Ball Z®: Collectible Card Game for the Game Boy® Advance next month.