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TDK Secures 'Muppets' License For All Platforms

by Rainier on April 18, 2002 @ 7:19 p.m. PDT

TDK Mediactive, Inc. just announced an exclusive three-year, renewable worldwide licensing agreement with Jim Henson Interactive, a division of The Jim Henson Company, for the Muppets”, one of the most prolific brands in the entertainment industry. The agreement ensures TDK Mediactive exclusive rights to develop and publish games based on many of the Classic Muppet characters, including Kermit the Frog”, Miss Piggy”, Fozzie Bear”, The Great Gonzo” and more. Platforms covered by the license agreement include the PSOne and PlayStation®2 computer entertainment system, the Nintendo GameCube, the Game Boy® Advance and PC platforms.
The colorful Muppet characters and their hilarious antics are tailor-made for videogames,said Vincent Bitetti, chief executive officer of TDK Mediactive. The Muppet license is a continuation of our efforts to diversify our business across all viable platforms, categories and age demographics and fits well into the 'E' rated segment of our business.

²In celebration of the 25th anniversary of The Muppet Show, we've been expanding the reach of Muppet characters by leaps and bounds this year,said Craig Allen, General Manager and Senior Vice President, Jim Henson Interactive. The licensing agreement with TDK Mediactive will ensure that high quality, entertaining Muppet games will be produced for a variety of platforms, giving our fans the world-over a true gaming experience that only the Muppets can deliver.

More about the Muppets license will be revealed at E3, South Hall, booth number 1446.

About the Muppets
The zany cast of The Muppet Show has brought joy to generations since their television introduction a quarter of a century ago. The show first debuted in syndication on September 26, 1976 and continued for five seasons with 120 shows. Since then, the Muppets, known for their clowning, conjuring, quirkiness and kindness, have become international superstars shaping 'pop culture' with over 50 Emmy Awards and a high celebrity profile.

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