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'Cenega' & 'Buka' Sign A Strategic Deal

by Thomas on April 2, 2002 @ 5:38 p.m. PST

Buka Entertainment today announced it has signed a major license agreement with CENEGA N.V. – the leading entertainment software distributor and publisher in Central and Eastern Europe. The agreement covers seven PC games including the highly anticipated tactical RPG Paradise Cracked, the high-class action game MARCH: Offworld Recon, the perfect mix of RPG and trade simulation Spells of Gold, and more, for the territories of The Czech Republic, Slovakia, Poland and Hungary.The two companies have already worked together successfully with Cenega publishing Echelon in The Czech Republic.

“We are very excited to be bringing our games to Central and Eastern Europe, and to be represented by a quality company like CENEGA.”, commented Igor Ustinov, president of Buka Entertainment. “This agreement is just the beginning of CENEGA’s and Buka’s cooperation in a number of fields.”

“We are looking forward to the co-operation with Buka Entertainment. Our main objective is to provide both CENEGA´s and Buka´s customers with the best way of entertainment for a very good price. We see this deal as a big step towards better entertainment in the CEE region”. says Slavomir Pavlicek, CEO CENEGA n.v.

On March 14 – March 15th a deputation of Buka’s top- managers and shareholders visited CENEGA’s headquarters in Prague at the invitation of the top-management of CENEGA. At the meeting, held at CENEGA’s head office, the two companies’ head officers discussed the present day situation on the market for computer and video games in Central and Eastern Europe and the possibilities to collaborate in publishing, dist ther activities, which the games industry involves.

At the meeting, both companies agreed on future cooperation, which is going to exceed far beyond the field of games selling. As it has been concluded, Buka will distribute CENEGA´s titles in Russia and other territories where it has strong competence (mainly Asia), while CENEGA will sell Buka´s titles on its markets (Central and Eastern Europe).

Both CENEGA and Buka will seek products for each other’s territories, and will license products from both Russian and Asian developers and major Western publishers for all the territories, where the two companies have firm positions.

In addition, both companies agreed that they are prepared to cooperate in the field of joint development of new titles, in terms of project management and financing.

The strategic decision of CENEGA and Buka to ally in a number of business spheres will bring new prospects and opportunities for both companies. It will strengthen the companies’ positions in their territories (Central and Eastern Europe, Russia, and Asia) and give them a new impact for further expansion.

CENEGA N.V. is one of the leading companies on the computer entertainment market in CEE region. It is active in import, export, distribution, development and production of games for PC as well as next generation game systems. For further information go to www.cenega.cz

Buka Entertainment is one of the leading game publishers in Russia founded in 1994. Buka’s games are enthusiastically received in Russia, and are successfully sold in over 60 countries all over the world. For more information about Buka please visit www.buka.com.

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