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About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

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Babel Extends Its Editorial Reach With GameCube Website

by Rainier on April 25, 2002 @ 6:41 p.m. PDT

Games outsourcing specialist Babel has been appointed by Nintendo Europe as the main content provider for the NINTENDO GAMECUBE website.

The news comes after Babel's successful foray into editorial services with Nintendo's Game Boy Advance website and comes shortly before the official European launch of the GameCube console.

Babel is now a fully fledged outsourcer for the games industry. Its four years' experience of localisation and translation work is now augmented by interactive TV and web production. Earlier this year, the company also launched the world's first handheld compatibility lab aimed specifically at wireless gaming.

Marko Hein, European Product Manager, Nintendo of Europe said: "Our NINTENDO GAMECUBE website is a crucial part of our massive pan-European marketing campaign. Babel's editorial and translation expertise will prove invaluable in bringing the site's wide variety of stimulating content - including news, game reviews, and a weekly newsletter - to all European gamers."

Since June 2001, Babel has been in charge of all language translation sites for the Game Boy Advance site and has already translated content into English, French, German, Spanish and Dutch. The website is now one of the world's most popular gaming sites.

Headed by Dominic Mason, Babel's Nintendo editorial team will provide content on a regular basis for the site. This content, which will range from news, reviews and interviews, will then be simultaneously translated into four European languages for the NINTENDO GAMECUBE website.

Algy Williams, managing director at Babel said: "We are delighted to be working with Nintendo. The NINTENDO GAMECUBE brand is as big as it gets and we are delighted that Nintendo has entrusted it to us."

Check the European Gamecube website HERE

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