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Radica UK & Xbox Announce Exclusive Co-Op Marketing Plans

by Rainier on April 4, 2002 @ 1:53 p.m. PST

Radica U.K. Ltd, manufacturers of the highly acclaimed Gamester range of accessories have today announced that they have entered into an exclusive co-operative marketing agreement with Microsoft, giving them unique access to all Xbox UK promotional events for the rest of the year.
The agreement, which takes effect immediately, will give Radica exclusive demo opportunities within Xbox stands at major events and further exclusive involvement in Xbox PR and marketing plans. The first events covered under this new partnership were the Xbox launch evenings in London, Manchester and Birmingham.

“ Since signing the Xbox license agreement we have developed an excellent working relationship with Microsoft and received great feedback from our involvement in the Xperience events last year” commented John Doughty, Managing Director of Radica U.K. Ltd “ this new marketing agreement now allows us to further develop this relationship and bring Gamester’s unique product lines to the largest possible percentage of our target audience”

The Gamester range of officially licensed accessories for Xbox includes a controller, arcade stick, Lotus steering wheel, Lotus Pro Racer and 8 Meg memory pack. All products will be available throughout Europe at launch. Independent retailers looking for information on any products in the Gamester range should contact Koch Distribution on 01256 707767.

About Radica UK Ltd
Radica UK Ltd designs and engineers and markets best selling accessories for Europe’s leading game formats under the Gamester brand.

Radica UK is based in Hertford, England and is part of the Radica Games Group, a leading developer, manufacturer and distributor of electronic handheld and tabletop games. Radica has subsidiaries in the USA, Canada and the UK and an IS09000 certified manufacturing facility in the Far East. The Gamester brand has achieved great success and is the UK’s leading third party peripheral brand. The success is due to continue with brand extensions and new product ranges for emerging games platforms.

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