"The Hot Wheels(R) basic car is the number one selling toy in the industry year after year," said Peter Dille, Vice President, Marketing, THQ. "THQ is thrilled to offer a unique Hot Wheels game for the PC based on what kids love to do most with their toy cars -- demolition derby competition."
"The Hot Wheels brand has tremendous appeal with kids and adults alike. More than 40 million adults grew up playing with Hot Wheels cars and new generations of boys continue make Hot Wheels the #1 toy in America, according to NPD's TRST data," said Amy Boylan, senior vice president of Boys/Entertainment, New Media at Mattel. "Tech-savvy Hot Wheels fans will be able to compete head-to-head with the online multi-player feature in `Hot Wheels Bash Arena.' Up to four players can be online anywhere across the globe."
"Hot Wheels Bash Arena" for PC challenges players to dodge and crash into opponents with performance-varied Hot Wheels cars in a last car standing, interactive demolition derby-style competition. The game features 20 authentic Hot Wheels cars to unlock and control in six dynamic multi-level arenas full of hazards. Vehicles will gather real-time damage while in competition, and can use more than 20 offensive and defensive power-ups to restore their condition. As players advance through the Bash Arena championship, they work their way toward the ultimate goal of induction into the "Hot Wheels Bash Arena" "Hall of Fame." The game also features a multi-player option for up to four players to compete online.
Hot Wheels cars thundered into the toy world in 1968. More than 30 years later, Hot Wheels is a global brand and Mattel is a leader in the design, manufacture and marketing of vehicles, playsets and tracks. In addition to leading the way with power, performance and attitude, Hot Wheels cars are also Cool Collectibles(R) for adults. For the latest information on Hot Wheels, make a break on the information superhighway and cruise over to www.hotwheels.com.
THQ Inc. develops and publishes interactive entertainment software worldwide for a variety of hardware platforms including PC CD-ROM, wireless devices and those manufactured by Sony Computer Entertainment America Inc., Microsoft and Nintendo. The THQ website is located at www.thq.com.
Hot Wheels and associated trademarks are owned by and used under the license from Mattel, Inc. (c) 2002 Mattel, Inc. All Rights Reserved.