"Content is king in the video game marketplace, and we are excited to be working with a company with such great intellectual content," said Vincent Bitetti, chief executive officer, TDK Mediactive. "The TONKA brand is a proven toy line and interactive property, having sold millions of copies on PC CD-ROM since inception. We believe TONKA is a perfect property for the Nintendo hardware platform and are excited to begin what we believe will be a mutually beneficial, strategic business relationship with Infogrames."
"We are pleased to be working with TDK on licensing initiatives for specific video game platforms," said Jon Leach, vice president of licensing, Infogrames, Inc. "Infogrames is committed to maximizing our licensed properties and will continue to publish titles internally, as well as with select publishing partners who share the passion and commitment to our brands."
TDK Mediactive is scheduled to ship the TONKA CONSTRUCTION SITE game for Game Boy Color in late May 2002, and expects to ship Nintendo GameCube and Game Boy Advance titles in 2003.