TDK Mediactive To Bring TONKA Brand To Nintendo

by Thomas on May 20, 2002 @ 12:27 p.m. PDT

TDK Mediactive announced today that it has added the TONKA brand from Hasbro Inc. to its strong stable of licensed properties. The company has gained exclusive rights to develop and publish interactive games using the TONKA MONSTER TRUCKS and TONKA SEARCH AND RESCUE license for Nintendo GameCube, Game Boy Advance and Game Boy Color video game and handheld systems. TDK Mediactive will produce these titles under a sub-licensing agreement with Infogrames, Inc. the master licensor and publisher of CD-ROM games based upon Hasbro's intellectual property.

"Content is king in the video game marketplace, and we are excited to be working with a company with such great intellectual content," said Vincent Bitetti, chief executive officer, TDK Mediactive. "The TONKA brand is a proven toy line and interactive property, having sold millions of copies on PC CD-ROM since inception. We believe TONKA is a perfect property for the Nintendo hardware platform and are excited to begin what we believe will be a mutually beneficial, strategic business relationship with Infogrames."

"We are pleased to be working with TDK on licensing initiatives for specific video game platforms," said Jon Leach, vice president of licensing, Infogrames, Inc. "Infogrames is committed to maximizing our licensed properties and will continue to publish titles internally, as well as with select publishing partners who share the passion and commitment to our brands."

TDK Mediactive is scheduled to ship the TONKA CONSTRUCTION SITE game for Game Boy Color in late May 2002, and expects to ship Nintendo GameCube and Game Boy Advance titles in 2003.

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