New Fisher Price® Interactive Games for boys from Knowledge Adventure, based on the best-selling Rescue Heroes™ Toy Line and battery powered vehicles, Power Wheels™
Rescue Heroes™ Molten Menace™ (Format: PlayStation® One)
Designed especially for young players, Rescue Heroes™ Molten Menace™ provides fun, age appropriate video game play on the Playstation® One game console. Kids become quick-thinking, fast action heroes as they leap into real time 3D action with their favourite Rescue Heroes™ characters to save the town of Misty Peaks from an erupting volcano, which is causing lava flows, clouds of ash, flooding, earth tremors and other dangers.
Rescue Heroes™ Meteor Madness™ (Format: Windows®/MacIntosh® CD-ROM)
In Rescue Heroes™ Meteor Madness™, a storm of blazing meteorites wreaks havoc around the world, unleashing potential disasters of every kind. Emergency calls pour into the Rescue Heroes™ Command Centre, where players can choose from four trouble spots around the world and join the Rescue Heroes™ Team to complete rescue missions at each location.
Power Wheels™ Off Road Adventure (Format: Windows®/MacIntosh® CD-ROM)
This high-octane off-road fun-plex is fully loaded with awesome jumps, spectacular spinouts and dirt-throwing madness. Featuring four eye-popping environments, kids can build their own off-road adventure by experimenting with dozens of ramps, obstacles and debris that affect their driving adventure, then rip into action in The Eliminator™.
The new titles will be supported by online marketing activity, targeted direct mail, consumer advertising in children's and specialist magazines, backed with a dedicated PR campaign in the national, parenting, children's and regional media with retailer marketing support for specific in-store promotions. Knowledge Adventure will also be working closely with Mattel to maximise the potential of these exciting new games.
Says Scott Wood, product manager for Fisher Price® at Vivendi Universal Publishing, "The Rescue Heroes™ line has really struck a chord with parents and kids alike. Our new interactive adventures immerse boys in the action and empower them to work together with real-life heroes, such as firefighters and police officers, as they complete thrilling rescue missions. Power Wheels™ puts kids right into the action with thrilling, immersive environments - the kinds of places that kids dream about - and provides a positive play experience that promotes imagination, creativity and problem-solving.
Vivendi Universal Publishing are also planning to launch two new Fisher Price® titles, Big Action Construction and Big Action Garage to their value line launched last year, at £12.99.
Rescue Heroes™ Molten Menace™, Rescue Heroes™ Meteor Madness™ and Power Wheels™ Off Road Adventure will be available from all good software stores in March 2002 for a suggested retail price of £19.99. Big Action Construction and Big Action Garage™ will be available in March 2002 for a suggested retail price of £12.99. For more sales information contact Vivendi Universal Publishing on 0118 920 9100.
Fisher-Price, Rescue Heroes, Power Wheels and related trademarks, copyrights and character designs are owned by Mattel, Inc., and used with permission of Mattel, Europa B.V. ©2002 Mattel, Inc. All rights reserved
About Knowledge Adventure
Knowledge Adventure, a studio of Vivendi Universal Publishing, has been a leader in kids interactive content for 20 years. The company develops and publishes top-selling PC and console-based multimedia software for kids to learn and play at four key developmental stages: infant to toddler, pre-school to reception, early learners and young adolescents. Knowledge Adventure's portfolio of interactive brands and licenses include Jump Ahead™, Jurassic Park™, Butt-Ugly Martians™ and Fisher-Price®. Whether play leads to learning math, reading, problem-solving or just pure fun, Knowledge Adventure believes that enrichment of the child is key.
About Vivendi Universal Publishing
Vivendi Universal Publishing, the publishing division of the world's second largest communications group (Vivendi Universal), is an international leader in multi-platform publishing and content distribution. As one of the top three players in the global publishing market and the only publisher with an international reach, the Company's key content areas include literature, reference, school, college, kids, games and consumer press. VU Publishing publishes content in four major languages, including English, French, Spanish and Portuguese, and has strong local publishing brands.
Its Games division, Vivendi Universal Games, is a worldwide leader in multi-platform interactive entertainment. A leading publisher of online, PC and console-based interactive content, the Company's portfolio of studios includes Blizzard Entertainment, Sierra Entertainment and Universal Interactive. Through its Partner Publishing Group, Vivendi Universal Games also co-publishes and/or distributes interactive products for a number of strategic partners.
VUP's digitization policy provides its content with a doorway to multi-platform international distribution giving the group a competitive edge in a changing market.