MX Superfly featuring Ricky Carmichael has a unique blend of racing and freestyle action that appeals to casual gaming fans as well as hardcore motocross enthusiasts everywhere," stated Peter Dille, vice president, marketing, THQ. "We were thrilled when Ricky Carmichael won his second consecutive 250cc Supercross Series Championship this year and we look forward to achieving the same level of success with the latest installment in our MX franchise."
Marketing highlights for MX Superfly Featuring Ricky Carmichael include:
Network and cable television campaign on NBC, TNT, TBS, ESPN, ESPN2, MTV, FX, E!, UPN, TNN and Comedy Central targeted toward 12-34 males
Five month print campaign in mass market, gaming and motocross publications
Extensive event marketing and product sampling at the THQ US Open, Outdoor Nationals, Free Ride Moto X Freestyle events and Loretta Lynn's
Demo disc distribution via extreme sports events, street teams and first party programs
Trailer distribution through online media and magazine covermounts
Co-marketing programs with grassroot companies including product inserts and kiosk sampling
About MX Superfly featuring Ricky Carmichael
MX Superfly featuring Ricky Carmichael boasts several new features, including an enhanced freestyle mode with all new tricks, expansive environments and wide-open worlds for gamers to explore. Expanded career modes allow riders to earn cash and upgrade their bikes and equipment in both racing and freestyle modes. MX Superfly featuring Ricky Carmichael also features 11 mini-games, such as "Pizza Delivery", "Golf" and "Target Jumping". A powerful freestyle stunt track editor allows players to create and design the ultimate motocross course. Numerous hidden characters and bikes add to the mix including rock-rap superstar and motocross enthusiast Vanilla Ice. Visual enhancements include new particle effects, reflection mapping and dirt accumulation on riders creating one of the most realistic looking motocross games to date. Players will reap the rewards of racing through an entire season of pulse pounding motocross action while ESPN commentators Cameron Steele and Davey Coombs join in for all the fun.
MX Superfly featuring Ricky Carmichael will also be available for the Xbox(tm) videogame system from Microsoft in the fall.