In addition, NVIDIA also plans to host the first European tournament for the highly anticipated game Unreal Tournament 2003, giving European gamers a chance to preview and play the game before it hits retail shelves in September. The Company has also partnered with AMD to sponsor a Developer Pavilion where up-and-coming game developers can showcase their games running on NVIDIA hardware.
"Nvidia are the leaders in the graphics business and UT2003 sets will set a new plateau for graphical detail in PC games - it's only natural that we work very closely with them," said Mark Rein, Vice President at Epic Games Inc. "We are thrilled about having Unreal Tournament 2003 played on NVIDIA's top-selling GeForce graphics cards and we're also excited about their next-generation hardware, which promises to elevate interactive gaming to an entirely new plateau."
NVIDIA: The Way It's Meant to Be Played
Games developed on NVIDIA GPUs play best on NVIDIA GPUs. Earlier this year, the Company kicked off the "NVIDIA: The Way It's Meant to Be Played" retail program aimed at increasing consumer awareness to those titles taking full advantage of NVIDIA GPU's features and performance. The program has garnered worldwide support with all the major PC game publishers pledging to participate in the program. The logo is currently featured on the North American and European retail boxes of Bioware's fantasy role-playing game Neverwinter Nights and Activision's action game Soldier of Fortune II, and is slated to appear on many more PC game titles available later this year.
"NVIDIA GPUs are making it possible for game developers to push their creative visions to unprecedented levels of realistic rendered imagery," said Alain Tiquet, Marketing Director EMEA at NVIDIA. "Together with our next-generation technologies and unrivaled development programs, NVIDIA is teaming up with game designers to dramatically enhance interactive gaming environments that will be available this year and next."
In addition to showcasing those PC games that best take advantage of NVIDIA's current family of GeForce4 GPUs, NVIDIA is also gearing up to usher a new generation of GPUs based on CineFX(tm), NVIDIA's next-generation graphics processing architecture-a highly efficient and advanced rendering architecture featuring advanced programmability, high-precision color and industry-leading performance. Representatives from NVIDIA will be on hand to discuss the forthcoming product line, as well as Cg, the high-level programming language introduced earlier this year by NVIDIA, in close collaboration with Microsoft(r) Corporation.
For additional details about NVIDIA at ECTS, log on to http://www.nvidia.co.uk.