Christmas Ferrari Retail Promotion (PC PS2 NGC)

by Thomas on Sept. 24, 2002 @ 9:04 a.m. PDT

Thrustmaster has teamed up with Gem Distribution to kick off its Christmas Ferrari promotion into retail. The promotion will run from the beginning of October until the end of December 2002. Selected point of sale items are included in the promotion to assist with visibility in the store.

Thrustmaster Kicks Off with a Christmas Ferrari Retail Promotion

Thrustmaster Aims To Maintain Its Pole Position This Christmas By Announcing the Ferrari Retail Promotion

The specialised Ferrari branded FSDU holds a selection of racing wheels and game pads. There are also software holders located on the front of the unit enabling the retailer to place selected software titles that compliment the hardware. The unit measures 170 height x 84 width x 47.5 depth (cm).

Retailers can choose from a selection of products that include:

Racing wheels:
360 Modena Force GT (PSX)
Ferrari Challenge 2 (Gamecube)
360 Modena Special Edition (Xbox)
360 Modena (PC)

Gamepads:
Scuderia Pad (PSX)
360 Modena Pad (PSX)

To qualify for the promotion material retailers must take two units of the Force GT wheel, six units of the game pads and six units of Ferrari racing wheels.

Retailers will also benefit from the Thrustmaster Q4 PC and console advertising campaign that will drive foot traffic to their stores. Ferrari shelf flags and a quantity of Thrustmaster brochures will also be available to further dress up the stores or window displays.

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