"Our partnership with Group Lotus PLC is moving from strength to strength as we continue to produce exciting and unique products under the licence" commented John Doughty, Managing Director of Radica U.K. Ltd. " We have worked closely with their engineers to create a completely innovative product. The Xbox Pro racer has received superb response from both the specialist press and consumers and we are confident that the PS2 version will repeat this success."
Released in the UK in September at an SRP of £19.99, the Pro Racer is a handheld racing wheel. Features include fully analogue controls, rubberised grips and 2 strong Dual Force motors. By gripping the right hand side and sliding the left gamers can experience the incredibly lifelike gameplay normally associated with more expensive full size steering wheels.
For further information on all products in the Gamester range visit www.theunfairadvantage.com
About Radica UK Ltd
Radica UK Ltd designs and engineers and markets best selling accessories for Europe's leading game formats under the Gamester brand.
Radica UK is based in Hertford, England and is part of the Radica Games Group, a leading developer, manufacturer and distributor of electronic handheld and tabletop games. Radica has subsidiaries in the USA, Canada and the UK and an IS09000 certified manufacturing facility in the Far East. The Gamester brand has achieved great success and is the UK's leading third party peripheral brand*. The success is due to continue with brand extensions and new product ranges for emerging games platforms.
Source: Chartrack 2001: Total Peripherals (Units)