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Majesco's 'Black & Bruised' (NGC/PS2) Goes Gold

by Rainier on Jan. 21, 2003 @ 12:17 p.m. PST

Bringing wacky humor and over-the-top arcade-style boxing to the PlayStation2 and Nintendo GameCube, Majesco today announced that Black & Bruised has gone gold and will ship to stores January 28. Supporting the release of the title is an integrated marketing campaign highlighted by strategic cross-promotions including a national mall tour and in-store kiosks.

"The developer of Black & Bruised, Digital Fiction, has done a superb job of blending humor and back story, with solid mechanics and cel-shaded graphics, to produce a unique product that is certain to captivate players," said Ken Gold, Vice President of Marketing for Majesco. "Our comprehensive marketing campaign utilizes a wide array of marketing vehicles, each designed to heighten consumer awareness and build excitement for Black & Bruised."

Elements of Majesco's Black & Bruised marketing campaign include:

  • Nationwide In-Store Kiosks
    • PlayStation 2 in-store kiosks will feature a Black & Bruised consumer demo from mid-January though March. Additionally, footage from the game is also appearing on Sony's merchandising video in select outlets.
  • GameLive Mall Tour
    • A 12-city tour kicks off in February and runs through March providing consumers the chance to play Black & Bruised and win prizes.
  • Nintendo Pre-Sell Tie-In with The Legend of Zelda: The Wind Waker
    • Black & Bruised game video included on a free Nintendo compilation disc which will be distributed to all consumers who pre-order their copy of The Legend of Zelda: The Wind Waker for GameCube.
  • PlayStation 2 Consumer Demo
    • February issue of Official PlayStation Magazine includes a Black & Bruised demo on its consumer CD.
  • Channel "M" Arcade TV
    • Black & Bruised game play video runs throughout February in 150 arcades across the country and game brochures with a $5 mail-in product rebate will be distributed.
  • Multi-Tiered Print Campaign
    • Three different ads appear in January and run through March in all major gaming publications and in teen-oriented magazines such as Spin, Wizard, and DC Comics;
    • Free two-sided Black & Bruised poster collated into January newsstand issues of PlayStation Magazine.
  • Official Black & Bruised Website
    • Comprehensive website includes game info, movies, screenshots, downloads, contests, and more;
    • Registrants at www.blackandbruised.com can request a free PlayStation 2 consumer demo.
  • DC Comics Retail Cross-Promotion
    • $5 instant savings coupons for key retailers inserted into April cover issues in the teen line. Includes more than 30 comics and a circ of 1.5 million.
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About Black & Bruised

Developed by Digital Fiction, Black & Bruised is an over-the-top, arcade-style boxing game that combines wacky cartoon humor with thumb-twitching boxing action. Cel-shaded graphics and off-the-wall special effects create an experience similar to a fast-paced cartoon episode. Detailed facial animations convey a boxer's mood and reactions, while real-time damage indicates injuries over the course of a fight.

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