"The developer of Black & Bruised, Digital Fiction, has done a superb job of blending humor and back story, with solid mechanics and cel-shaded graphics, to produce a unique product that is certain to captivate players," said Ken Gold, Vice President of Marketing for Majesco. "Our comprehensive marketing campaign utilizes a wide array of marketing vehicles, each designed to heighten consumer awareness and build excitement for Black & Bruised."

Elements of Majesco's Black & Bruised marketing campaign include:

• Nationwide In-Store Kiosks
  • PlayStation 2 in-store kiosks will feature a Black & Bruised consumer demo from mid-January though March. Additionally, footage from the game is also appearing on Sony's merchandising video in select outlets.
    
• GameLive Mall Tour
  • A 12-city tour kicks off in February and runs through March providing consumers the chance to play Black & Bruised and win prizes.
    
• Nintendo Pre-Sell Tie-In with The Legend of Zelda: The Wind Waker
  • Black & Bruised game video included on a free Nintendo compilation disc which will be distributed to all consumers who pre-order their copy of The Legend of Zelda: The Wind Waker for GameCube.
    
• PlayStation 2 Consumer Demo
  • February issue of Official PlayStation Magazine includes a Black & Bruised demo on its consumer CD.
    
• Channel "M" Arcade TV
  • Black & Bruised game play video runs throughout February in 150 arcades across the country and game brochures with a $5 mail-in product rebate will be distributed.
    
• Multi-Tiered Print Campaign
  • Three different ads appear in January and run through March in all major gaming publications and in teen-oriented magazines such as Spin, Wizard, and DC Comics;
  • Free two-sided Black & Bruised poster collated into January newsstand issues of PlayStation Magazine.
    
• Official Black & Bruised Website
  • Comprehensive website includes game info, movies, screenshots, downloads, contests, and more;
  • Registrants at www.blackandbruised.com can request a free PlayStation 2 consumer demo.
    
• DC Comics Retail Cross-Promotion
  • $5 instant savings coupons for key retailers inserted into April cover issues in the teen line. Includes more than 30 comics and a circ of 1.5 million.

About Black & Bruised

Developed by Digital Fiction, Black & Bruised is an over-the-top, arcade-style boxing game that combines wacky cartoon humor with thumb-twitching boxing action. Cel-shaded graphics and off-the-wall special effects create an experience similar to a fast-paced cartoon episode. Detailed facial animations convey a boxer's mood and reactions, while real-time damage indicates injuries over the course of a fight.