Irie is a 20-year video game industry veteran with 15 years management experience with U.S.-based video game publishers. He joins SEGA from video game publisher AgeTec, Inc., where he was a founding member and served as president and CEO for five years. Prior to that, Irie was a president of video game and peripheral publisher, ASCII Entertainment Software Inc. for six years, which was a subsidiary to Japan-based ASCII Corporation.
"Hideaki has the leadership skills and experience to oversee all aspects of SEGA of America, and we look forward to having him ensure the success of the
future strategic direction of our business in North America," said Hisao Oguchi, president, SEGA Corporation.