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Sega Of America Announces New President & COO

by Rainier on Oct. 1, 2003 @ 9:05 a.m. PDT

SEGA of America, Inc. today announced that Hideaki Irie has joined SEGA of America as president and chief operating officer, effective October 1, 2003. As president and COO, Irie's responsibilities will include directing SEGA's console software gaming businesses in North America, including all product and business development, marketing, sales, operations and content. Irie brings more than a decade of leadership experience to the helm, which includes a previous presidential role.

Irie is a 20-year video game industry veteran with 15 years management experience with U.S.-based video game publishers. He joins SEGA from video game publisher AgeTec, Inc., where he was a founding member and served as president and CEO for five years. Prior to that, Irie was a president of video game and peripheral publisher, ASCII Entertainment Software Inc. for six years, which was a subsidiary to Japan-based ASCII Corporation.

"Hideaki has the leadership skills and experience to oversee all aspects of SEGA of America, and we look forward to having him ensure the success of the
future strategic direction of our business in North America," said Hisao Oguchi, president, SEGA Corporation.

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