"Tak and the Power of Juju" launch activities extend through Tuesday, Oct. 21, when THQ and Nickelodeon executives are scheduled to open The NASDAQ Stock Market with the Tak costume character on hand. Tak will also be celebrating on Nickelodeon's U-Pick Live program on Oct. 20-21 with up-and-coming band Wakefield's performance of Tak's theme song, a remake of Iggy Pop's "Real Wild Child."
"The release of `Tak and the Power of Juju' marks the first time a major media company and a videogame company have joined forces to create an intellectual property for initial release into the videogame arena with the express intent of migrating the property to TV and other key entertainment media," said Brian Farrell, President and CEO, THQ. "By combining the incredible creative talents at Nickelodeon with THQ's global publishing expertise and Avalanche's compelling gameplay, we have delivered a multi-media property starring a strong lead character that resonates with kids, as well as a great game with almost ubiquitous awareness among our target demographic."
"We are delighted that what was an idea just a few years ago is now an extremely unique property with tremendous appeal," said Stephen Youngwood, Senior Vice President, Nickelodeon Media Products Group. "The launch of Tak is meaningful not only because we are delivering a great videogame to consumers, but because we have pioneered a whole new way of creating a multi-media franchise."
The comprehensive "Tak and the Power of Juju" marketing campaign kicked off in April on Nickelodeon's wildly popular Kids' Choice Awards show. The $15 million campaign encompasses national broadcast exposure, print and online advertising, powerful promotional tie-ins and strong retail support.
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