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'Diamond Multimedia' Gets Back Into The Graphics Ring

by Rainier on Oct. 28, 2003 @ 2:21 p.m. PST

Diamond Multimedia today announced its return to the consumer graphics market with plans to launch next-generation graphics accelerators under its legendary Stealth and Viper brands, two of the most well-known and respected retail names in graphics history. Continuing the tradition of these brands, the Stealth product line will offer a full series of value-based cards while Viper will target high-end gamers. True to its heritage, Diamond will continue to remain chip vendor neutral, offering consumers products from multiple vendors to provide maximum performance and value at each price point.

The first new Diamond products will begin shipping in November and are planned to feature technology from both of the leading graphics chip vendors, ATI and NVIDIA. As with previous Diamond products, the new lines will include bundles of popular software titles and additional offers and will be available at national retailers and through distribution.

"Choosing a graphics accelerator can be difficult, particularly when the requirements for business, home office, and family entertainment converge," said RJ Theodore, general manager for Diamond. "Diamond is brand that people can trust -- we have done the research so that our customers will know they bought the right technology at the right price, and with the right support to back it up."

Diamond was the first to employ a silicon neutral strategy and will continue this going forward. The company selects graphic engines for each product based on performance, features, quality, and price.

"Competition amongst add-in-board vendors is great for consumers," stated Jon Peddie, graphics industry analyst and visionary with Jon Peddie Associates. "With companies such as Diamond choosing among multiple graphics technologies, consumers can expect to see branded products that have been tested to meet their specific needs, rather than having to choose among the products of a single vendor throughout the entire product line."

"Diamond's vision is to provide our customers with the best possible experience," added Theodore. "And that experience begins at the store!"

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