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About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!

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Ubisoft Europe Signs 'Playboy: The Mansion'

by Rainier on Nov. 4, 2003 @ 3:24 a.m. PST

Ubisoft today announced the signing of an exclusive European publishing and distribution contract with North American video game publisher ARUSH Entertainment. The agreement covers the groundbreaking Playboy-branded video game Playboy: The Mansion, which will be playable on PC and two major console systems. The game is slated for a Autumn 2004 European release.

Ubisoft makes male dreams come true: Playboy: The MansionTM is a unique gaming experience that seamlessly combines an intriguing social interaction simulation with empire-building challenges. In the game the player assumes the persona of world-famous Hugh Hefner, building Playboy Magazine and the Playboy Mansion into dynamic cultural icons. An estimated 5 million adults buy the 18 international editions of the magazine, bringing Playboy's global readership to almost 15 million.

"This is a magical icon franchise that tends to put a smile on the face of most of our video game target audience," says Alain Corre, Ubisoft's Managing Director for Europe, Asia Pacific and South America. "It's a great opportunity for us to publish such a charismatic legend to computer and video games in Europe, with a type of gameplay that should please our consumers. This deal with ARUSH Entertainment not only gives us the ability to satisfy the enthusiasm of all Playboy fans, but also business lovers!"

"The Playboy brand has a strong international presence and is thriving in Europe," says Sarah Haney, Director, Entertainment Licensing, PEI "Playboy: The Mansion'sTM distribution in Europe by Ubisoft is another display of the commercial and cultural success of the brand

"Ubisoft is one of the most respected companies in the video game industry," says Jim Perkins, president and CEO of ARUSH Entertainment. "They are the perfect European partner for the distribution of Playboy: The MansionTM, which is already shaping up to be an incredibly fun and engaging game."

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