Activision is supporting the game's launch with a multi-million dollar marketing and advertising campaign that includes alliances with "The Source Hip Hop Music Awards 2003," MTV2 and PUMA, as well as extensive print, in- theater, broadcast and online advertising that is expected to deliver more than 240 million impressions with the male 18-34 demographic.
Animated vignettes of True Crime: Streets of L.A. will appear during the broadcasts of "The Source Hip Hop Awards 2003." The spots will feature Snoop Dogg, Benzino and True Crime's Nick Kang cruising and hangin' out at the awards ceremony and will be used to lead into commercial breaks. "The Source Hip Hop Music Awards 2003" is scheduled to premiere on BET on Tuesday, November 11, 2003 at 8:00 p.m. ET/PT and will encore throughout the month of November.
Further supporting the game's launch, Activision's True Crime: Streets of L.A. will be featured during MTV2's "Spankin New" programming during the month of November.
As a part of its alliance with Activision's True Crime: Streets of L.A., the game will be available to purchase in all PUMA Flagship stores nationwide. The PUMA Santa Monica store will feature a True Crime: Streets of L.A. kiosk, giving consumers a chance to play the game. In addition, PUMA will launch a mini website on www.puma.com where consumers can purchase the apparel selections featured in the game as modeled by Nick Kang and the cast of characters.
"True Crime: Streets of L.A. delivers an in-depth storyline that will cast gamers as the lead character in a crime drama full of colorful characters, fast cars, explosive weapons and challenging enemies," said Larry Goldberg, executive vice president, Activision Worldwide Studios. "Using 240 square miles of L.A. as the backdrop for the action and a branching storyline full of unpredictable twists and turns, gamers are sure to be entertained and challenged each time they play."
Developed by Luxoflux, True Crime: Streets of L.A. thrusts players into the role of rogue Elite Operations Division operative Nick Kang, a no-holds- barred badass, whose brutal reputation and lethal skills have landed him the nasty task of taking down the Chinese Triad and Russian Mafia cartel that have turned Los Angeles into a war zone. Gamers take part in explosive gun battles with double fisted firepower, devastating martial arts brawls, and high-speed shootouts on the streets of L.A. The game's unique branching missions include locating hostile witnesses, infiltrating criminal-infested locations, taking out evasive informants and busting the heavily armed and deadly bad guys.
True Crime: Streets of L.A. features an all-star voice cast of top Hollywood talent including Christopher Walken, Gary Oldman, Michael Madsen, Russell Wong, Michelle Rodriguez, Ron Perlman, CCH Pounder, James Hong, Mako and Keone Young. The game's soundtrack features more than 50 original music tracks performed by such renowned West Coast rap artists as Snoop Dogg, Westside Connection (Ice Cube, Mac 10 and WC), Warren G, KAM, Jayo Felony, Boo Yaa Tribe, Easy-E Jr., among others. Additionally, the game's launch will be supported by a 20-song CD soundtrack that will debut on November 11. The soundtrack was produced by Bigg Swoop and Bright Riley for Vybe Squad Records and is being released by Koch Entertainment.
True Crime: Streets of L.A. is available now for the PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft and Nintendo GameCube(TM). The game has been rated "M" ("Mature" - Blood and Gore, Mature Sexual Themes, Strong Language and Violence) by the ESRB. A wireless version of True Crime: Streets of L.A. is also available. To find out more about the game go to www.truecrimela.com .
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