"Sonic The Hedgehog and Super Monkey Ball are two of SEGA's most popular video game franchises," said Mike Fischer, vice president of marketing, SEGA
of America, Inc. "SEGA's affiliation with McDonald's affords us the opportunity to generate increased exposure for these properties among a growing universe of gamers."
"We believe consumers will have a great reaction to the innovative Sonic The Hedgehog and Super Monkey Ball premiums found only in McDonald's Happy Meals
this summer," said Karlin Linhardt, senior director, U.S. marketing, McDonald's Corporation. "SEGA's properties are extremely popular and we look forward to bringing them to McDonald's consumers through this unique Happy Meal offering."
The premiums will be supported by significant marketing campaigns from both companies. Details on the premium items and marketing plans will be announced at a later date.