Archives by Day

About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!


Sega & MCDonald's Unite To Deliver Innovative Premiums This Summer

by Rainier on Feb. 18, 2003 @ 10:24 a.m. PST

SEGA of America, Inc. today announced it has entered into an affiliation with McDonald's Corporation, the world's largest quick service restaurant to create a new line of McDonald's Happy Meal premiums. Based on two top-selling SEGA franchises - Sonic The Hedgehog and Super Monkey Ball, the premiums will come alive this summer at participating McDonald's restaurants throughout North America.

"Sonic The Hedgehog and Super Monkey Ball are two of SEGA's most popular video game franchises," said Mike Fischer, vice president of marketing, SEGA
of America, Inc. "SEGA's affiliation with McDonald's affords us the opportunity to generate increased exposure for these properties among a growing universe of gamers."

"We believe consumers will have a great reaction to the innovative Sonic The Hedgehog and Super Monkey Ball premiums found only in McDonald's Happy Meals
this summer," said Karlin Linhardt, senior director, U.S. marketing, McDonald's Corporation. "SEGA's properties are extremely popular and we look forward to bringing them to McDonald's consumers through this unique Happy Meal offering."

The premiums will be supported by significant marketing campaigns from both companies. Details on the premium items and marketing plans will be announced at a later date.

blog comments powered by Disqus