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Ninendo GBA SP Launch Party In Europe

by Thomas on March 28, 2003 @ 9:16 a.m. PST

London's West End is currently playing host to an extraordinary exhibition celebrating the humble pocket in all its forms. High profile guests were invited to the exclusive private viewing of the exhibition and to attend the launch party on the evening of March 27th. Attendees included Ralf Little, artist Dan MacMillan models Sienna Guillory and Catalina and the infamous Cheekie Chappie from Channel 4's Banzai.

The party took place in the same space as the exhibition allowing guests to preview the pocket retrospective with a drink, some pocket sized nibbles and music from Rob Da Bank (Sunday Best / Radio One), Norman Jay (Good Times), and The Bikini Beach Band. Guests also received the exclusive Nintendo goodie bag containing a Game Boy Advance SP in sleek metallic silver and the independently designed limited edition bespoke carry case. Designed and produced by couture accessories designer KIMCHI, the premium leather piece is the highest form of function for style aware boys and girls - perfect for the preview attendees.

Guests were able to take a stroll through time, tracing the origins of the first pockets and how their appearance and use has evolved. They took a closer look at the role of the pocket in the world of fashion and clothing, from its early incarnations, to perhaps the ultimate in trouser storage facility, the military cargo pant. Hugely popular amongst all the guests was the opportunity to enjoy the gaming experience of the Game Boy Advance SP prior to its launch. Closet skater Ewen Macintosh star of 'The Office' was spotted getting gnarly with Tony Hawk's Pro Skater 4 whilst Catalina and Danny Goffey of Supergrass enjoyed bone crunching with the Bruce Lee. Competitive gamer Ralf Little quickly mastered the art of one hand gaming without drink spillage.

Further elements of the exhibition are dedicated to the representation of the pocket in film, music and literature, showing how this simple cloth device has infiltrated the rich cultural tapestry of the world, and to really pique the curiosity of visitors, the pocket content of famous people as they died is also described in detail, revealing the secrets of icons as diverse as Kurt Cobain and Abraham Lincoln. Pocket sized technology naturally features, with examples of the first machines & gadgets designed to fit into pockets, through to the latest remarkable advances in miniaturized surveillance technology.

Curated by Wayne Hemingway, the exhibition opened to public on Friday 28th March and is taking place to mark the launch of Nintendo's sleek new Game Boy Advance SP.

Exhibition open to the public from Friday 28th March to Thursday 3rd April
10am - 5pm, Admission Free

Click onto for all of the most up to date official information on Nintendo.

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