Archives by Day

Advertising Chooses Softwrap As DRM Partner

by Thomas on March 31, 2003 @ 10:26 a.m. PST

Softwrap today announced that Flipside, Inc., a leader in online games, game shows and skill-based gaming, has chosen Softwrap to provide a Digital Rights Management and distribution solution for its games. With over 14 million unique visitors per month, the Flipside Network reaches one in five people on the Internet and serves over one billion advertising impressions per month. Flipside is initially Softwrapping three new games - Dropwords, Spellbound and GoBingo - which will be distributed through Softwrap channels in Europe and the US.

"Working with Softwrap provides us with the opportunity to leverage their strong distribution channels to expand our audience, while enhancing the security of our entertainment properties," said Bill Glass, Executive Vice President of Publishing for the Flipside Network. "We chose Softwrap to help us distribute and protect our games from illicit copying because their distribution solution, including their online reporting tool, and DRM technology offers a complete package to help us meet our objectives."

Emma Morris, Marketing Director at Softwrap, added: "Flipside's selection of Softwrap as their DRM and ESD solution is a great vote of confidence in our technology and we look forward to helping Flipside to achieve increased revenues by tapping into new audiences."

blog comments powered by Disqus