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'The Legend of Zelda: The Wind Waker' - Marketing Campaign

by Thomas on April 15, 2003 @ 6:34 a.m. PDT

Nintendo's greatly anticipated release of The Legend of Zelda: The Wind Waker, exclusive to NINTENDO GAMECUBE, launches across Europe with the support of a €5 million marketing campaign. This latest title in the hugely successful Zelda series launches on 3 May 2003 with support from TV, print and online advertising, plus limited editions for retail.

TV advertising will target kids with a 30 second execution via terrestrial and satellite channels including Nickelodeon, Cartoon Network, Fox Kids, GMTV & ITV. The creative captures the epic nature of Link's quest to save his sister and fuses live action and animation. Print advertising will comprise of single page 'coming soon' executions followed by DPS 'out now' executions running over 2 months from April in specialist gaming publications and kids press.

The online campaign will run over 6 weeks and feature multiple creatives designed to appeal to both kids and avid gamers. Executions will include banners, eye-blasters and a microsite at http://windwaker.nintendo.co.uk

Nintendo's website at www.Nintendo-europe.com will carry updated news and reviews of the game and banners. In addition a bespoke Flash mail-out will be distributed to over 250,000 subscribers to the site. A specially built microsite will also carry a major online competition where entrants will be invited to be creative with Zelda.

At launch The Legend of Zelda: The Wind Waker, will be sold as a limited edition 2 disk set, containing the game disk and an additional bonus disk. The bonus disk contains two additional games available for the first time on the NINTENDO GAMECUBE: The Legend of Zelda: Ocarina of Time and The Legend of Zelda: Ocarina of Time Master Quest.

Nintendo are also releasing a limited edition Zelda Pak priced at around 199 Euros, available from launch day on 3 May. The Pak contains the limited edition The Legend of Zelda: The Wind Waker game (including the bonus disk), plus an exclusive platinum NINTENDO GAMECUBE and controller. The platinum console has not previously been available in Europe and will only be available at launch as part of this Pak. The Zelda Pak gives all gamers a chance to get their hands on what has already been hailed as a truly great game, along with a brand new, great looking NINTENDO GAMECUBE.

The PR campaign already underway focuses on the global phenomenon & heritage of the Zelda franchise, with editorial & competitions targeted to kids and specialist gaming press.

David Gosen, Managing Director of Nintendo of Europe said,

"We're extremely excited about the launch of The Legend of Zelda: The Wind Waker, especially following the incredible success in the US with over 1.1 million shipped.

We also expect huge interest in the limited edition disk and the Zelda Pak containing the exclusive platinum NINTENDO GAMECUBE. The Zelda Pak & the limited edition disk represent great value for money on one of the most hotly anticipated game releases of the year."

The Legend of Zelda: The Wind Waker introduces a new look to the Zelda series as Link returns, this time on a new quest to rescue his sister from her evil captor. The 9 games in the Zelda series prior to The Wind Waker have enjoyed staggering global sales, with over 36 million units sold since 1986, which have appeared across 6 of Nintendo's consoles; the NES, SNES, N64, Game Boy, Game Boy Color and most recently the Game Boy Advance with The Legend of Zelda: A Link to the Past / Four Swords. The Wind Waker is the first appearance of the Zelda franchise on NINTENDO GAMECUBE and as such has the gaming community almost breathless with anticipation.

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