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Ubi Soft & Alienware Announce Online 'RavenShield' Promotion

by Rainier on April 22, 2003 @ 9:52 a.m. PDT

Ubi Soft Entertainment and Alienware Corporation today announced details of a cross-promotional deal for Tom Clancy's Rainbow Six 3: Raven Shield for the PC. The contest will offer consumers the chance to win online prizes, including a grand prize of an Alienware system with a copy of this highly anticipated sequel in the award-winning Rainbow Six series of games. The promotion will launch in April and continue through December 31st 2003.

"The gamer who craves the intense action and complexity of Tom Clancy's Rainbow Six 3 will appreciate the enhanced graphics and ultimate gaming experience that Alienware systems provide," said Alienware VP of Marketing, Kevin Wasielewski. "Partnering with another industry leader such as Ubi Soft allows us to leverage each others' strengths and highlight to consumers that the best games play best on Alienware systems."

The promotion will be featured on, as well as on an insert within the packaging of the game. Consumers who purchase Alienware products will also receive a special Tom Clancy demo CD that will contain levels from three of the brand's hit games, Tom Clancy's Rainbow Six 3: Raven Shield, Tom Clancy's Splinter Cell and Tom Clancy's Ghost Recon.

"Tom Clancy is one of our flagship brands and we needed a business partner with the same level of recognition and respect in the industry," said Jill Steinberg, Media and Promotions Director of Ubi Soft Entertainment. "The folks at Alienware know the market, and have the kind of reach to make a deal like this benefit everyone, most of all, the consumer."

About Tom Clancy's Rainbow Six 3: Raven Shield

In Raven Shield, the third installment in the wildly popular Rainbow Six series, Team RAINBOW faces the hidden global forces of a new and secretive foe. Command an elite, multinational squad of special operatives in a race against time, in locations ranging from England, Norway, the Caribbean islands and Rio de Janeiro during Carnaval to stop a madman and his doomsday plot.

Tom Clancy's Rainbow Six 3: Raven Shield shipped to retail stores on March 18th.

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