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Cabela's Exclusive Video Game Licensing Agreement

by Thomas on June 12, 2003 @ 6:48 a.m. PDT

Activision Value Publishing, a division of Activision announced today that the company has extended its successful partnership with world-renowned outdoors hunting outfitter, Cabela's, Inc. through an exclusive multi-year video game licensing agreement that expires in 2014.

Cabela's, the World's Foremost Outfitter of hunting, fishing and outdoor gear, has worked exclusively with Activision since 1997. The first game, "Cabela's Big Game Hunter," debuted in March 1998 and since then Cabela's has continued to be a top-selling brand across retail charts nationwide.

"We are very excited to continue our partnership with Activision Value," said Bryan Stave from Cabela's. "The Cabela's titles offer unprecedented realism with authentic firearms, equipment and comprehensive safety guides to deliver a quality level that both hunters and gaming fans can really enjoy."

"The strength of the Cabela's brand is apparent in both our continued dominance at retail, as well as our growing installed base," stated Dave Oxford, General Manager, Activision Value Publishing, Inc. "This agreement underscores our commitment to continue developing exceptional games based on this renowned outdoor retailer."

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