The S Club 8 Licensed Dance Mat is perfectly timed to take advantage of the hugely popular dance game genre on the Sony PlayStation 2TM console and will naturally have a great appeal to fans of S Club 8.
Speaking about the licence, Steve Williams, Joint MD at Venom said; "We are absolutely delighted to be bringing this product to the market place. 19 Management are a company with a phenomenal record of success in popular entertainment and we admire them greatly. We are very pleased that 19 Management have shown confidence in us to work effectively with the S Club 8 brand and to give it the care and enthusiasm it deserves.
"Venom has had considerable success with our range of dance mats and will be using our experience and expertise to get the S Club 8 Licensed Dance Mat as wide a distribution as possible."
Joanna Reesby, Head of Commercial Affairs for 19 Management said; "S Club 8 are the perfect match for exciting, innovative products like the PlayStation dance mats and we are very pleased to be working with a proactive and enthusiastic company like Venom in this area. This product is vastly complementary to the other new S Club 8 products this year, including karaoke, focussing on the energy and fun that is S Club 8."
The S Club 8 Licensed Dance Mat will be available from July and will have an RRP of £19.99.