Speaking of the success Steve Williams, Joint MD at Venom said; "While dance mats continue to be derided by the largely male specialist press, it's been widely accepted within retail that dance games and accessories are a lucrative market. Sales over Christmas took many people by surprise. To command such a high percentage of that business speaks volumes about our relationship with our retailers and the service we provide, both in fulfillment and support.
"With more software titles in development and a widening awareness amongst consumers, we can expect to see further healthy growth in the genre and are gearing ourselves up to continue supporting that business."
The Venom dance mat range includes the Dance Mat Elite, Dance Mat and the Mini Dance Pad - a hand-held version of the dance mat and a plug and play TV Dance Mat pre-loaded with music and games. Further products are currently under development.