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Mythic Entertainment Teams Up With iGames

by Thomas on June 5, 2003 @ 11:00 p.m. PDT

Mythic Entertainment, developer and publisher of Dark Age of Camelot, has joined forces with iGames, an association of game centers which works on behalf of independent and franchised game centers to organize promotions and to bring games and hardware into local enters. The two companies plan to collaborate on a series of online events to be held at iGames' member locations.

"Mythic Entertainment believes in the value of game centers and the opportunity it represents for fans to gather and play Dark Age of Camelot together," Mark Jacobs, CEO and president, Mythic Entertainment explained. "We've been looking for ways to reach out to players through the growing gaming center community. iGames is the most efficient way for us to achieve this and reach the largest number of centers possible."

Through the partnership with Mythic, iGames plans to demonstrate its value as a game center association and as a liaison to video game companies for game centers. Mythic will help promote the online events, which both parties expect will drive large numbers of loyal fans to game centers. As part of the agreement, Mythic will also furnish participating centers with copies of Dark Age of Camelot, free accounts and marketing materials.

The first in a series of quarterly events that the companies will coordinate will be called "Halloween in June," slated to take place June 6. The event will happen simultaneously at as many as 200 game centers in Brazil, Canada and the U.S. Players are invited to come to the game centers, dressed up in Halloween costume and participate in an online scavenger hunt, searching for items hidden in the three realms of Dark Age of Camelot. To find a Dark Age of Camelot ready game center near you go to http://www.igames.org/Events.asp?Event=1179

"With the phenomenal growth of the MMORPG genre experienced in iGames centers, working with Mythic to present events in a fun and social atmosphere is a natural progression," said Carol Bennett, events director, iGames. "Since its release, the interest in Dark Age of Camelot has continued to grow among our players, keeping it in our top 20 games list for more than 13 months!"

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