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Stuff Magazine Enters The Gaming Arena With 'Stuff Gamer'

by Rainier on July 17, 2003 @ 10:24 a.m. PDT

Stuff, known for beautiful cover girls and cool, authoritative product reviews, is announcing a special video gaming issue called Stuff Gamer. The new publication from Dennis Publishing will put Stuff's trademark attitude and product expertise into a video game magazine. The Nokia N-Gage mobile game deck will be the exclusive sponsor of this separate video gaming magazine, hitting newsstands this October.

Stuff Gamer is aimed at the millions of guys out there who play games but don't want to wade through pages of technical jargon, cheat codes and overly-detailed articles just to find out what's hot in gaming. The magazine will cut straight to the point-giving hardcore gamers the depth of information they need, with hard-hitting news and a massive, authoritative reviews section, while recreational gamers will get hooked in by the action-packed features and visually appealing, user-friendly design throughout.

Stuff has tapped Simon Munk to serve as Editor-in-Chief of the new publication. Munk was on the original launch team for Maxim in the UK in 1995. "The huge video game industry has outgrown the basement and mall arcades," commented Munk. "And it has outgrown the spotty-nerd profile of existing video game magazines. It's high time for a magazine that doesn't just appeal to the hardcore, but to the vast majority of regular guys who're recreational gamers too."

Munk has been Stuff Magazine's video games writer since 2000 and has worked closely with Stuff's in-house team to develop their video game content. He is also a freelance video game journalist for international media including The Times, England, The Evening Standard, and is a correspondent for the international broadcast TV show Gamer TV. Munk first played video games in the 70s, in the bustling arcades of London's West End and has been an avid gamer ever since.

Stuff is the nation's # 2 men's lifestyle magazine behind Maxim. It is published 12 times per year by Dennis Publishing. Editor-In-Chief: Mike Hammer. General Manager: Mark MacDonald. Stuff's guaranteed rate base for 2003 is 1.2 million. Stuff is nationally distributed by The Curtis Circulation Company. Maxim, Stuff, Blender and The Week are registered trademarks of Felix Dennis.

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