"Due to the popularity of the Mummy and his importance to the story of Sphinx, we decided to add his name to the title of the game," said Peter Dille, senior vice president, worldwide marketing, THQ. "The new title, Sphinx and the Cursed Mummy, focuses the attention on the stars of the upcoming Eurocom-developed title, and is an example of THQ understanding its audience and honing its marketing/creative efforts in order to 'hit the mark' with consumers."