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Sega Aims To Double Game Software Sales In 5 Years

by Thomas on July 23, 2003 @ 6:01 a.m. PDT

Japanese video game maker Sega Corp. said Wednesday it aims to double its sales of software for popular game consoles such as Sony Corp.'s (SNE or 6758) PlayStation 2 and Microsoft Corp.'s XBox over the next five years.

"It's true that we haven't secured as much market share of packaged video game software as we'd like," said Hisao Oguchi, the 43-year-old new president of Sega.

"But given our resources, and with the launch of next-generation game consoles, we can double the sales of our packaged software to about 20 million units in that (five-year) time frame."

The remarks show that Sega, the maker of "Virtua Fighter 4" and "Sonic the Hedgehog" is serious about its plans announced in May to cut the number of games it makes each year and focus on profitable game software packages.

Oguchi, who became president of the company two months ago after overseeing Sega's game development for 20 years, reaffirmed the company's plans to sell 9.25 million software packages in the year ending March 2004.

Sega has been gradually regaining its reputation as a video game software developer after it abandoned its "Dreamcast" game console business in 2001 amid severe competition with rivals Sony and Nintendo Co. (J.NTD or 7974).

Sega said Wednesday its game software sales during the April-June quarter exceeded its projection by about 19%, hitting about 1.45 million software packages, including "SONIC Adventure DX" for Nintendo's GameCube consoles.

Oguchi said Sega plans to release 11 new software titles in the July-September quarter, and aims to sell 1.57 million of such packages worldwide during that period. The packages include "Virtua Fighter 4 Evolution" for PlayStation 2 in Europe, and "ESPN NFL Football" and "ESPN NHL Hockey" games for PlayStation 2 and Xbox in the U.S.

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