As a part of the scheme, The Bitmap Brothers will partner with highly respected creative industry business accelerator, Pembridge, who will refine the company's business plan and methodology and groom them ready to secure expansion capital.
Ed Bartlett, Business Development Director of The Bitmap Brothers, says, 'it is no secret that the industry has faced turbulent times recently, and not just for smaller developers. However, without a hit franchise cash cow it is becoming particularly difficult for small independent developers to survive, regardless of their heritage or abilities. Working on a single project is also increasingly problematic, maximising publisher control of your cash flow and minimising your ability to cross-collateralise resources and risks between projects. Working with Pembridge will enable us to distil our business operations and help to secure the necessary funding to put our ambitious expansion plans into effect.'
Pembridge consists of a team of senior players from the creative services sector who work closely with creative companies to help them realize their commercial potential.
Rose Lewis, Partner at Pembridge, explains: 'The games sector is intriguing, not just because it creates profitable businesses, but also because its products are so emotionally engaging for consumers. We're delighted to be working with a company as innovative as Bitmap because we know they are open to exploring the kinds of potential new business models that investors will find attractive'.