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Atari Lets It Rip With 'Beyblade: Super Tournament Battle'

by Thomas on Sept. 25, 2003 @ 10:16 a.m. PDT

Atari today announced that Beyblade: Super Tournament Battle for the Nintendo GameCube video game system has shipped to retail outlets nationwide. Based on the Japanese sensation that has become a hit TV series and a blockbuster line of Hasbro toys, Super Tournament Battle invites legions of fans to become active competitors and live the complete Beyblade experience on console.

Super Tournament Battle is the ultimate Beyblade experience, from the "gotta-have-it" blader to the casual fan, the game features over 150 ways to customize Beyblade tops and parts. Players launch Beyblade tops into tricked-out stadiums, and call upon their Bit Beasts to enhance the strength and speed of their tops as they crash and strike against other Beyblades. The player with the last top spinning (and still in once piece) at the end of the battle wins. An extreme sports experience where every fan can become an active competitor, Beyblade requires strategy to build and customize battle equipment in pursuit of becoming a World Beyblade Champion.

"Super Tournament Battle offers fans the first opportunity to compete among and against their favorite Beyblade(TM) characters, test their best strategies, and experience highlights of the TV show with all the interactive elements of the toy," said Nancy MacIntyre, vice president of marketing for Atari. "Kids all over the world are very passionate about Beyblade, and Atari is pleased to offer a game with tons of options and customization that allows every fan to participate in their favorite pastime like never before."

Licensed by Nelvana from d-rights, Beyblade is an enormously popular animated television show. It is the 2nd highest-ranking kids program on ABC Family, Mondays-Fridays 7:30-8 am, with Males 6-11 and Males 9-14. It is also a hugely successful toy based on customizable, high performance tops that compete. To date, over five million tops have been sold in the US alone.

Developed by Takara, Beyblade(TM): Super Tournament Battle has a rating of 'E' for Everyone and is available for a suggested retail price of $29.95

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