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THX Teams With Electronic Arts (PC/CONSOLE)

by Thomas on Sept. 30, 2003 @ 6:17 a.m. PDT

THX Ltd., the leading provider of product certification and venue design for the entertainment and consumer electronics industries, today announced the creation of a new sound and visual certification standard for videogame development environments. Electronic Arts is the first company to develop and publish THX Certified Games using these standards. EA has incorporated the THX performance standards into its mixing rooms and studios worldwide, ensuring the quality and integrity of creative content is maintained at every stage of video game development. The first THX Certified Games will be "SSX 3," "The Lord of the Rings: The Return of the King," which is based on New Line Cinema's upcoming film, and "Medal of Honor Rising Sun."

"Working closely with THX to deliver the most stunning and impactful audio and visual experience is another example of EA's innovation and dedication to state-of-the-art technology to deliver the best game experience to our customer," said David DeMartini, vice president and COO of Electronic Arts' Redwood Shores studio. "Providing consistent delivery of high quality audio performance creates an even deeper immersive experience."

Leveraging 20 years of experience in film post-production, multi-channel sound reproduction, and professional cinema and studio design, THX is providing EA with the ultimate environment to create next-generation game titles. THX established specifications for room design as well as acoustic and equipment performance to make sure sound and visual quality are consistent in every EA mixing room. EA's creative team can transfer projects between artists, departments and facilities with confidence, knowing that every bit of visual detail and sonic presentation will be maintained all the way through to the end-user's experience.

"With sound and image quality becoming such critical elements to the success of video game titles, the environments that games are created in must be built to the highest possible technical standards," said Joseph Vogel, vice president of business development at THX. "THX performance standards provide the optimal environment for sound recording, mixing and image texturizing. They ensure that the vision of EA's art directors, visual artists and audio mixers is captured and faithfully delivered to consumers and gaming enthusiasts."

EA GAMES( brand titles that will launch as THX Certified Games include:

"SSX 3"
"The Lord of The Rings: The Return of The King"
"Medal of Honor Rising Sun"
"Need For Speed Underground"
"JAMES BOND 007: Everything or Nothing"

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