Acclaim Forms A New Publishing Label

by Thomas on Sept. 9, 2003 @ 8:45 a.m. PDT

Broadening the reach of its portfolio of brands throughout the world, Acclaim Entertainment today announced that it has formed a new publishing label, Acclaim Connected, that is dedicated to developing and licensing interactive entertainment content for global mobile gaming platforms. In July of 2003, the Company commenced its entry into the mobile gaming market with the announcement of an exclusive agreement with Vodafone Live!, offering video game content based on Acclaim's forthcoming console release, Freestyle Street Soccer, in Vodafone countries. Acclaim Connected has since expanded its mobile gaming offerings in the European market by partnering with German mobile provider O2 to create a unique video game based on its console release of XGRA: Extreme-G Racing Association.

"Mobile gaming represents an opportunistic market that we believe is additive to our core publishing business, which can provide incremental revenue and additional global exposure for our brands," said Rod Cousens Chief Executive Officer for Acclaim. "Our initiatives with Freestyle Street Soccer and XGRA mark the beginning of Acclaim Connected, and we are actively working on expanding our presence in this sector with the introductions of our other mass-market brands, such as Legends of WrestlingTM and Gladiator Sword of Vengeance."

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