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About Judy

As WP's senior editor, I edit review and preview articles, attempt to keep up with the frantic pace of Rainier's news posts, and keep our reviewers on deadline, which is akin to herding cats. When I have a moment to myself and don't have my nose in a book, I like to play action/RPG, adventure and platforming games.

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'THQ' and 'Nickelodeon' Extend Licensing Deal

by Judy on Oct. 25, 2004 @ 8:03 a.m. PDT

Nickelodeon and THQ today announced that they have extended their long-standing master interactive licensing agreement through 2010. The exclusive worldwide partnership grants THQ rights to continue to publish games based on all existing and future animated TV and movie properties targeting kids ages 6-14 across all viable game systems.

"Since the inception of our partnership in 1998, THQ and Nickelodeon have pioneered kids gaming, releasing six number one titles and selling through more than 20 million units worldwide," said Leigh Anne Brodsky, President, Nickelodeon and Viacom Consumer Products. "THQ has been a great partner to date and we look forward to building our videogame business into an even more important category for Nickelodeon."

"As proud as we are of our many achievements over the years, we are even more excited about what the future of this partnership holds," said Brian Farrell, President and CEO, THQ. "Nickelodeon's ability to identify, develop and market the best content for kids is unparalleled. We are thrilled with the ongoing success of brands like SpongeBob SquarePants and our jointly developed 'Tak' property and look forward to growing our business with the launch of several new Nickelodeon properties including Barnyard and Danny Phantom."

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