"ATV Offroad Fury 3 is fun and action-packed," said Chevelle lead vocalist Pete Loeffler. "We think it's great that fans can choose to listen to 'Tug-O-War' as they play the game, and we love the idea that people can work out their road rage while listening to our music."
Via the in-game jukebox, players will have the opportunity to select the featured artists' music to accompany the races and/or create custom playlists throughout gameplay. In addition, unlockable bonus items and band information will be available in the software and packaging that include items such as music videos and a limited edition insert.
"We are thrilled to partner with the Sony Music Label Group to include an impressive roster of artists for the ATV Offroad Fury 3 soundtrack," said Sharon Shapiro, Director, Promotions, Sony Computer Entertainment America. "The incorporation of great bands such as Good Charlotte and Lostprophets will complement the fast-paced offroad racing gameplay that fans of the franchise have grown to love."
"By combining great tracks from artists such as Good Charlotte, Chevelle, Lostprophets and Coheed and Cambria with the powerful entertainment experience of PlayStation 2,
ATV Offroad Fury3 offers tremendous value to both game enthusiasts and music lovers," commented Michele Anthony, Chief Operating Officer, Sony Music Label Group, and Executive Vice President of Sony BMG Music Entertainment. "This project provides us with an important opportunity to build additional connections between our established artists and videogame players, as well as to create audiences for new and emerging artists. We are happy to be working with Sony Computer Entertainment America on what is, without question, one of the most compelling franchises in gaming."
Marketing efforts surrounding the in-game soundtrack and inclusion of Sony Music artists will include: consumer sampling at special events, retail programs, a national radio promotion, an online campaign and joint street team efforts. As part of the online campaign to coincide with ATV Offroad Fury 3 's upcoming release, the two sister companies will launch an innovative online scavenger hunt where consumers will have the opportunity to win various prizes, including their own All-Terrain Vehicle (ATV), through uncovering clues and information on the bands' Web sites. More information on the online scavenger hunt can be found at www.atv3offroadrally.com, which goes live on November 2.Related articles, Click here!