"SpongeBob-branded videogames have achieved sales of nearly six million units at retail," said Tiffany Ternan, Senior Vice President of North American Sales and Distribution, THQ. "We feel this year's titles are poised to perform strongly, as we have delivered an engaging platformer with fantastic game play based on one of the most eagerly awaited movies of the year."
"The SpongeBob SquarePants Movie game perfectly replicates and expands the irreverent humor of the film, translating it into interactive comedy for every major gaming system," said Stephen Youngwood, Senior Vice President, Nickelodeon Media Products Group. "SpongeBob fans and gamers alike will find this game a rewarding and funny journey -- just like the movie."
In The SpongeBob SquarePants Movie video game, someone has stolen King Neptune's crown and it appears as though Mr. Krabs is the culprit. Despite being passed over for a promotion by Mr. Krabs, SpongeBob and his faithful but dimwitted friend Patrick volunteer to make the perilous journey to Shell City to retrieve the crown and save Mr. Krabs' life. On a heroic, comedic quest that takes them to new and unexplored territory, we see SpongeBob and Patrick as we've never seen them before. Players will assume the identity of either SpongeBob or Patrick -- each with their own set of unique maneuvers -- and work together to save Mr. Krabs and all of Bikini Bottom. Along the way, they will interact with favorite characters from the movie, including authentic voices and special cameo appearances. Players will earn "manliness" points to get the coolest power-ups ever like the "Cartwheel Attack," "Electric Guided Sonic Wave Guitar" & "Macho Bash," or hop in the "Patty Wagon" for a whole new driving experience. The game offers six huge 3D environments to explore, including bonus levels and rewards.
The release of The SpongeBob SquarePants Movie video game is backed by a comprehensive, multi-million dollar marketing campaign targeting both the younger and twenty-something demographics. The campaign includes national broadcast exposure, print and online advertising, and promotional tie-ins. In addition, the theatrical release is backed by a 100 million dollar marketing campaign. The film opened in theaters Nov. 19. The SpongeBob SquarePants Movie game will also be available for wireless handsets in the U.S. this November.