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About Judy

As WP's managing editor, I edit review and preview articles, attempt to keep up with the frantic pace of Rainier's news posts, and keep our reviewers on deadline, which is akin to herding cats. When I have a moment to myself and don't have my nose in a book, I like to play action/RPG, adventure and platforming games.


EA Lowers Prices On Its Sports Titles

by Judy on Nov. 8, 2004 @ 5:00 p.m. PST

Electronic Arts today announced new holiday promotional prices on top EA SPORTS titles. Starting tomorrow, Madden NFL 2005 and NBA LIVE 2005 will have a suggested retail price of $29.95. The suggested retail price for NHL 2005 will be $29.95 and the best-selling college football game, NCAA Football 2005 will be $39.95.

"This is great news for mainstream sports fans," said Frank Gibeau, EA's Senior Vice President of Marketing. "People who buy sports games late in the season tend to be more casual players. Our pricing strategy will be a big draw during the holidays and will attract new players to EA SPORTS."

Individually and as a group, EA SPORTS titles are breaking franchise records for revenue and copies sold. According to internal data, Madden NFL 2005 has sold more than four million copies, NBA LIVE 2005 has sold more than two million copies and NCAA Football 2005 has sold close to two million copies.

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